A simple explanation of a case in marketing
Posted: Wed Jan 29, 2025 9:18 am
Marketing cases are needed by all companies that provide results in the BEFORE and AFTER style. These are examples that clearly demonstrate the work process, explaining the essence of providing a service or purchasing a product. However, many confuse this tool with storytelling and reviews, although they have significant differences.
To create cases, you need to allocate time, resources, employees, because you can’t hire outside specialists, since they don’t know the whole company’s kitchen. In addition, it is important to adhere to a certain structure so as not to spread your thoughts along the tree. And these are not all the subtleties of writing cases, even more tips are presented in this article.
In everyday terms, a case is a metal or leather nurses email list suitcase of standard size, in which it is convenient to carry documents, money, and valuables.
The image of a secure place to store important information has been transformed into an ideal marketing tool.
A case in a training system is a real situation on the basis of which theoretical postulates are tested.
In marketing, this is one of the methods when students are asked to analyze a real business situation, discuss possible ways out of it with the least losses and make an independent decision (case method).
With the help of a case, the learning process is more effective; in the process of studying specific disciplines, the methodology of analysis, development and adoption of correct decisions, possibly marketing ones, are worked out.
In established business lexicon, this term denotes a specific task. The concept includes a description of previous events, analysis of what happened, development and adoption of a decision, actions of the participants, materials that had to be used during the discussion, and the final result.
The choice of marketing and management cases is varied; they are used to teach business school students, offering them to model their own scenarios for the development of a particular situation.
It can be compared to a conventional office folder, in which important information is collected: technical materials (documents, video/audio/photos, diagrams and drawings, indicators, etc.), ideas put forward during the discussion of the task, people who took part in its solution, business processes that had to be connected, and the interrelations of all these elements.
To create cases, you need to allocate time, resources, employees, because you can’t hire outside specialists, since they don’t know the whole company’s kitchen. In addition, it is important to adhere to a certain structure so as not to spread your thoughts along the tree. And these are not all the subtleties of writing cases, even more tips are presented in this article.
In everyday terms, a case is a metal or leather nurses email list suitcase of standard size, in which it is convenient to carry documents, money, and valuables.
The image of a secure place to store important information has been transformed into an ideal marketing tool.
A case in a training system is a real situation on the basis of which theoretical postulates are tested.
In marketing, this is one of the methods when students are asked to analyze a real business situation, discuss possible ways out of it with the least losses and make an independent decision (case method).
With the help of a case, the learning process is more effective; in the process of studying specific disciplines, the methodology of analysis, development and adoption of correct decisions, possibly marketing ones, are worked out.
In established business lexicon, this term denotes a specific task. The concept includes a description of previous events, analysis of what happened, development and adoption of a decision, actions of the participants, materials that had to be used during the discussion, and the final result.
The choice of marketing and management cases is varied; they are used to teach business school students, offering them to model their own scenarios for the development of a particular situation.
It can be compared to a conventional office folder, in which important information is collected: technical materials (documents, video/audio/photos, diagrams and drawings, indicators, etc.), ideas put forward during the discussion of the task, people who took part in its solution, business processes that had to be connected, and the interrelations of all these elements.