Looking back at the main conclusions of the survey, I find it incredible how everything fits with reality and what I wanted to reflect in the book. At the end of the article I leave you a video with a summary of the conclusions .
Who filled out the survey?
This is an experienced professional (42% between 46 and 55 years old), who works independently (64%) in a company with less than 25 employees (60.4%).
But if we dig a little into the data we see that:
The vast majority have more than 10 years of experience: more than 78% are between 36 and 55 years old.
He is part of small teams (65% between freelancers and entrepreneurs).
Data that is refuted by the uk telegram number following question: 60.4% work in companies or projects with less than 25 employees.
What do companies need to take advantage of digital marketing?
The summary of all the conclusions could be this:
Companies need a marketing mentor to accompany them throughout their journey, especially in defining the strategy that will help them to correctly focus their projects and put order into marketing actions to increase sales.
Lack of strategy is the biggest problem companies have with marketing
Nearly 57% point to the lack of a marketing strategy as their biggest problem or obstacle to launching a project or taking advantage of marketing. Followed by the lack of marketing experience (+29%).
This data represents reality, but it is somewhat paradoxical since few companies take the time to define and implement it correctly.
From my point of view, the pressure to sell and the accumulation of tasks (which indicates a lack of method for organization and poorly sized work teams) is what leads us to this situation: " I would like to define a strategy and implement it, but I cannot afford to stop and think ."
Which brings us to another paradox. The widespread belief is that strategy involves stopping, when it is the opposite. It is true that resources must be dedicated to it, but the applicability to tactics is practically immediate. From the first moment we find improvements that we can apply, and we can also combine them with our daily routine.
His professional goal is to increase sales and put order into marketing actions.
Derived from the above, we see that the pressure to sell (49%), accompanied by the need to put order in marketing actions (46%), are the two most pressing needs.
But although sales are the most important thing for them, it is the second factor (order in actions) that would lead them to achieve the first.
To achieve results, we need to work from the inside out and from less to more.
On a personal level, their biggest obstacle is the lack of time, but the reality is that they don't know where to start.
Lack of time (47%) is a reality for everyone. We tend to fill our days with dozens of tasks. No matter how we organize ourselves, we always have something to do.
But the reality is not that we don't have time, it's that we haven't decided to dedicate the necessary time to it.
So the questions change: how important is marketing? I want to improve my results, but how far am I willing to invest in the project that will help me achieve this?
The second part is the same as the first. I don't have time (I don't think I have any) and I don't know where to start (38%) and/or I don't know how to direct my project (28%). In other words, we have people with similar problems who would add up to 66% of the answers. Result? I never start .
How do I get out of this situation? That is precisely the next question.
A marketing mentor to accompany you all the way
53% think that a mentor who accompanies them throughout their journey would be the ideal option. In addition, 31% think that this can be complemented with training.
That is precisely my approach in marketing mentoring . I become a guide for everything related to marketing and business. I help them put things in order, I teach them to define and implement strategies, I advise them in their daily work, I motivate them to get projects launched on time... in short, I become that reference figure that helps them to reach the results they are looking for sooner and better prepared.