What does this mean?

[sumaiyakhatun26]

And finally we have reached the stage that interests us, i.e. what happens to the leads after the inquiries appear.

What did it look like?

Well, people filled out contact forms with the details of future customers, and then the marketing department collected them at the end of the day – let's assume it was Wednesday – and sent them to the sales manager.

And what did it turn out?

Because the team wasn’t very positive about the quality of leads acquired from Facebook, they were suspended in limbo until the Monday meeting of the department. At that time, they checked whether all the leads were in the CRM, whether everything was being processed. And only then did someone remember:

In fact, we still have leads from Facebook, so let's give them away!

And then over the next few days, someone called these people. I'm not kidding.

If your company's operations are automated, this situation may seem absurd to you. However, many companies still operate and try to acquire new customers using this model. So the question arises, is the advertising campaign to blame? Or are the leads to blame?

Because the person who filled out the form has been waiting for a week for:

making first contact,
offer,
some information about what will happen to her next in this process,
it's no wonder that when he finally picks up the phone he says:

“I didn’t fill out anything.”

“Thank you, I'm no longer interested.”

“I've already made an agreement with someone else.”

Research shows clearly:

The faster the contact with a potential customer, the higher the america rcs data probability that it will result in any deal. And we are talking about this not only in the context of Facebook ads, but in the case of every form or inquiry sent to the company. The speed of response is the most important and has a huge impact on better results and effective lead acquisition.


Among other things, because customers are contacting more than one entity at a time. And since you send inquiries to eight car dealers and several of them reply to you, you start to establish some details, after a while you don't want to go through this process again.

Here we are talking about a simple case study, which is car leasing. But what about a more complicated service, such as a mobile application in IT, which requires.