What are the origins of SEO?
Posted: Wed Jan 29, 2025 8:15 am
For many, Google is synonymous with the Internet. But the reality is that the history of search engines and the birth of SEO is a journey that began long before the Mountain View giant made its entrance on the scene.
The 1990s saw the dawn of a new information age with the rise of the web. The Internet was no longer a rudimentary communication system but a vast digital library of information.
Before Google, there were several search loan officer email list engines trying to solve this problem. The need to organize and categorize the vast ocean of information led to the creation of the first web search tools.
Although Google has established itself as the undisputed leader since its appearance in 1996, we must not forget that there were precursors such as AltaVista, Yahoo! and Lycos.
However, not all corners of the world have succumbed to Google's hegemony. There are countries where other search engines dominate the market, such as Baidu in China or Yandex in Russia.
By identifying the power of search engines as a gateway to attracting traffic, website owners and developers began a race.
Everyone wanted to be the first to appear in the results, knowing that top spots guaranteed greater visibility and, therefore, more visitors. From this need, SEO was born: the science and art of optimizing web pages to obtain better performance in search results.
How to Create Your SEO Strategy in 15 Steps?
Let's look at a series of steps to design a truly successful Search Engine Optimization strategy.
1. Create a buyer persona according to your business
The buyer persona is the fictional and generalized representation of your ideal client. It is created in order to have a more accurate understanding of who you are going to sell your products or services to.
This profile will ultimately help us connect with our real customers.
To establish this, you can use surveys and interviews with your target audience. You could also rely on your current customers. This is a very important task, as it can help you determine the success of your strategy.
2. Identify keywords, a fundamental point of SEO work
The next step is to analyze the type of searches that people who might be interested in your products and services are performing, and what are the best keywords that will help your website rank.
Keywords are those we type into search engines to find information related to our needs.
The search engine responds to this request by providing the best possible response, offering the most relevant pages in the results.
This is why keywords should be the basis for any website's SEO. It is necessary to identify which keywords can lead users to our website and use them in your On-Page SEO and Off-Page SEO.
Conducting a good analysis of them and establishing a good strategy will prevent you from wasting time trying to position keywords that will not benefit you.
The 1990s saw the dawn of a new information age with the rise of the web. The Internet was no longer a rudimentary communication system but a vast digital library of information.
Before Google, there were several search loan officer email list engines trying to solve this problem. The need to organize and categorize the vast ocean of information led to the creation of the first web search tools.
Although Google has established itself as the undisputed leader since its appearance in 1996, we must not forget that there were precursors such as AltaVista, Yahoo! and Lycos.
However, not all corners of the world have succumbed to Google's hegemony. There are countries where other search engines dominate the market, such as Baidu in China or Yandex in Russia.
By identifying the power of search engines as a gateway to attracting traffic, website owners and developers began a race.
Everyone wanted to be the first to appear in the results, knowing that top spots guaranteed greater visibility and, therefore, more visitors. From this need, SEO was born: the science and art of optimizing web pages to obtain better performance in search results.
How to Create Your SEO Strategy in 15 Steps?
Let's look at a series of steps to design a truly successful Search Engine Optimization strategy.
1. Create a buyer persona according to your business
The buyer persona is the fictional and generalized representation of your ideal client. It is created in order to have a more accurate understanding of who you are going to sell your products or services to.
This profile will ultimately help us connect with our real customers.
To establish this, you can use surveys and interviews with your target audience. You could also rely on your current customers. This is a very important task, as it can help you determine the success of your strategy.
2. Identify keywords, a fundamental point of SEO work
The next step is to analyze the type of searches that people who might be interested in your products and services are performing, and what are the best keywords that will help your website rank.
Keywords are those we type into search engines to find information related to our needs.
The search engine responds to this request by providing the best possible response, offering the most relevant pages in the results.
This is why keywords should be the basis for any website's SEO. It is necessary to identify which keywords can lead users to our website and use them in your On-Page SEO and Off-Page SEO.
Conducting a good analysis of them and establishing a good strategy will prevent you from wasting time trying to position keywords that will not benefit you.