There are a number of prerequisites for this

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Let's look at an example. The phrase "call a taxi Moscow" is a geo-independent query, because users of all regions will only receive websites of services in the specified city when generating a list of links. For most residents of Russia and other countries, this formulation is actually geo-independent (i.e., has no local value), but not for Muscovites, who are shown the current results (corresponding to the intent).

There are quite a few search queries that mention city names. SEO specialists call the indication of a place in a search phrase a toponym (in general, its meaning is much broader).


First of all, many people don’t know that journalist email list search engines independently determine the region from which the request came, and therefore write the name of the city.

Some services, like Google, can't always determine the user's location (Yandex does this all the time), but work on the algorithm continues. Therefore, specifying the city is necessary to get really relevant information when issuing in Google.

There is a category of users who "encrypt" their IP address, or their provider's IP is linked to another region. In both cases, the system cannot determine the real location, therefore, it is simply impossible to do without specifying the city in the request.

There are situations when a person, being in one place, is interested in the possibility of purchasing a certain product in another. In order for the search results to match the user's intent and have regional value, he needs to name this city. Such a practice, by the way, is very common.

Many users enter the name of the city in the search phrase simply because it corresponds to the rules of speech, they are used to speaking and writing this way.

In general, search phrases in which a person specifies his/her region are quite popular for many reasons. Naturally, the regional value of such formulations is very high for users, which means that they can be classified as geo-dependent. But from the standpoint of the classic SEO definition, these are still geo-independent queries, because the search results are always the same and are not tied to the user's location.

In practice, the approach that takes into account people's real interests is probably the most justified. On the one hand, it is logical, and on the other, it corresponds to regional SEO optimization of resources. In other words, it does not matter whether the user has specified a specific place or not, only local sites will be offered in the search results. However, when marking a specific region (for example, a city), the list of links will be formed in accordance with the content of the request, that is, it will be oriented towards real intent. For example, a user living in Magadan can search for a hotel or hostel in St. Petersburg, be interested in St. Petersburg museums or architectural monuments if he plans to go there.

6 differences between promotion by geo-dependent and geo-independent queries
It is easier for a new resource to get into the TOP for a geo-independent request.

In 2008–2009, in regional search results for mid- and low-frequency (MF and LF) queries, new resources were shown 11% less than in the general results. For high-frequency (HF) phrases, in both cases, there are almost no young sites. In 2010, the systems showed 4% of new sites for geo-independent MF and LF queries and 1% for HF; not a single new resource was found for geo-dependent HF formulations.

In a geo-dependent query, direct occurrences in the text play an important role in ranking, which is not the case when ranking by geo-independent queries.

Direct entry into the text means a phrase that completely matches the search formulation (without taking into account the form of words and their number). In the regional search results for high-frequency queries, almost 90% of the resources that entered the TOP included direct entries, and in the general high-frequency search results, they were found only in 55% of the sites. As for medium- and low-frequency phrases, a similar picture is observed there, although with a smaller gap.

The same situation occurs with direct entries in the Title.

95% of resources included in the TOP for geo-dependent high-frequency queries contain direct entries, while for geo-independent queries this is observed in only 65% ​​of sites.

When ranking for a geo-independent query, a larger gap between words in a search phrase is allowed.

For sites that make up the TOP of regional search results, the average distance between words in a search phrase can be from 0 to 4 (average maximum gap). In the overall search results, the average indicator is 2, the average maximum is 17. Such data once again confirm the low significance of direct entries for geo-independent queries, which cannot be said about geo-dependent ones.

For sites that are in the TOP of search results for geo-dependent queries, the density of occurrences in link anchors is three times higher than this figure for geo-independent formulations.

In this case, the conclusion suggests itself: geo-independent queries, as a rule, belong to the category of non-commercial information, therefore, when ranking them, the weight of purchased links is insignificant.