How the profession of traffic manager appeared
Posted: Wed Jan 29, 2025 7:06 am
Traffic manager is a very young and highly sought-after profession in the world of advertising, sales, leads and conversion. Any business is focused on making a profit and attracting customers. While successful entrepreneurs can handle the first task, creating a flow of potential customers, or leads, often causes them difficulties. Classic schemes fail, and the flow of buyers moves from offline to the Internet.
The skills of a competent traffic manager allow you to redirect them in the right direction and make them act in a certain way. But not everything is so clear with this profession. There is a chance to hire a person who knows about Internet traffic only what the "promotion gurus" on YouTube tell you. Let's figure out the nuances of interior designers service email list this interesting profession together.
In 1998, Russian business entered a crisis phase. The advertising industry was one of the first to suffer. Agencies that were able to survive acquired new promising clients. Orders began to include complex services: creating video clips, radio advertising, printing. Other companies were involved in the joint work: design bureaus preparing the project, production studios shooting videos, etc.
How to combine their activities together? Advertising agencies needed an employee who could coordinate the actions of contractors, search for information, meet deadlines, ensure that the director, art director and production manager complete the work on time. In addition, the specialist must interact with clients and do it in such a way that clients keep coming back.
This is how the profession of traffic manager appeared. The first announcement about this vacancy was published in Yekaterinburg in 2015. Previously, project coordinators had similar responsibilities.
A traffic manager is a very important link between the client and advertising. Today, such a specialist has a wide field of activity. Below we will tell you what exactly is included in the duties of a traffic manager.
Traffic manager - who is it and what does he do
A traffic manager has three possible work schemes. First, you can find customers yourself and lead them. Second, you can be a hired employee in an organization. And another option is to combine both methods, working for yourself and in the company at the same time.
Traffic manager
Source: nampix / shutterstock.com
To understand why you need a traffic manager, think about this. Today, the global Internet is filled with millions of sites. Many of them are similar in theme and look almost the same. This includes online clothing stores, business card sites of construction companies and organizations that produce plastic windows, and other web resources. To ensure that users do not get confused among such a variety of projects, a traffic manager must direct them to the right place. Thus, the main task of this person is to attract visitors to a specific site.
Today, all businessmen know that it is possible to seize and maintain leadership in the market only by strengthening their position in the online environment. Many of them believe that it is enough to create a website. However, the presence of a resource does not indicate its effectiveness. The page must have a regular flow of potential customers who will purchase goods or order services from the company.
This is the main task of a traffic specialist, or traffic manager. At the same time, the audience attracted to the site should be targeted, not random. Some of the visitors should become real buyers.
The skills of a competent traffic manager allow you to redirect them in the right direction and make them act in a certain way. But not everything is so clear with this profession. There is a chance to hire a person who knows about Internet traffic only what the "promotion gurus" on YouTube tell you. Let's figure out the nuances of interior designers service email list this interesting profession together.
In 1998, Russian business entered a crisis phase. The advertising industry was one of the first to suffer. Agencies that were able to survive acquired new promising clients. Orders began to include complex services: creating video clips, radio advertising, printing. Other companies were involved in the joint work: design bureaus preparing the project, production studios shooting videos, etc.
How to combine their activities together? Advertising agencies needed an employee who could coordinate the actions of contractors, search for information, meet deadlines, ensure that the director, art director and production manager complete the work on time. In addition, the specialist must interact with clients and do it in such a way that clients keep coming back.
This is how the profession of traffic manager appeared. The first announcement about this vacancy was published in Yekaterinburg in 2015. Previously, project coordinators had similar responsibilities.
A traffic manager is a very important link between the client and advertising. Today, such a specialist has a wide field of activity. Below we will tell you what exactly is included in the duties of a traffic manager.
Traffic manager - who is it and what does he do
A traffic manager has three possible work schemes. First, you can find customers yourself and lead them. Second, you can be a hired employee in an organization. And another option is to combine both methods, working for yourself and in the company at the same time.
Traffic manager
Source: nampix / shutterstock.com
To understand why you need a traffic manager, think about this. Today, the global Internet is filled with millions of sites. Many of them are similar in theme and look almost the same. This includes online clothing stores, business card sites of construction companies and organizations that produce plastic windows, and other web resources. To ensure that users do not get confused among such a variety of projects, a traffic manager must direct them to the right place. Thus, the main task of this person is to attract visitors to a specific site.
Today, all businessmen know that it is possible to seize and maintain leadership in the market only by strengthening their position in the online environment. Many of them believe that it is enough to create a website. However, the presence of a resource does not indicate its effectiveness. The page must have a regular flow of potential customers who will purchase goods or order services from the company.
This is the main task of a traffic specialist, or traffic manager. At the same time, the audience attracted to the site should be targeted, not random. Some of the visitors should become real buyers.