Email marketers can learn something from this email example
Posted: Sun Dec 22, 2024 8:52 am
Personalization mistakes happen all the time, and the good news is that you can do something about it. Testing your personalization is an important step in the overall email quality assurance process. While personalization testing varies across email providers, this step should not be overlooked.
How to fix this email error?
As strange as it may sound, the best advice is to do nothing. Although it is frustrating to receive an email with incorrect personalization, it is a relatively small error. Chances are your customers will not notice it, indian email list and if they do, they will ignore it and quickly forget about it. Therefore, it is better not to pay special attention to this small inconvenience and quietly fix the problem to prevent it from happening again in the future.
However, if you decide to do something about it, do it the right way. Take your time and then send a classy and personalized "sorry" email explaining what went wrong. Here's a great example you can use as inspiration.
Source: litmus.com
Source: litmus.com
2. Missing CTAs
Lacking a call to action (CTA) or placing an incorrect CTA is another common mistake that directly impacts customer satisfaction and the click-through rate (CTR) of your campaign.
Can you imagine sending a beautifully designed email sequence with a broken call to action or a coupon that doesn't work? Or sending an email announcing a new product launch and linking to the product page that doesn't exist yet?
The lack of CTAs is frustrating for both you and your customers, so it's better to take steps to avoid this mistake in the first place.
How can you avoid this mistake?
To avoid this mistake altogether, it is important that you test all CTAs before sending emails.
How to fix this email error?
As strange as it may sound, the best advice is to do nothing. Although it is frustrating to receive an email with incorrect personalization, it is a relatively small error. Chances are your customers will not notice it, indian email list and if they do, they will ignore it and quickly forget about it. Therefore, it is better not to pay special attention to this small inconvenience and quietly fix the problem to prevent it from happening again in the future.
However, if you decide to do something about it, do it the right way. Take your time and then send a classy and personalized "sorry" email explaining what went wrong. Here's a great example you can use as inspiration.
Source: litmus.com
Source: litmus.com
2. Missing CTAs
Lacking a call to action (CTA) or placing an incorrect CTA is another common mistake that directly impacts customer satisfaction and the click-through rate (CTR) of your campaign.
Can you imagine sending a beautifully designed email sequence with a broken call to action or a coupon that doesn't work? Or sending an email announcing a new product launch and linking to the product page that doesn't exist yet?
The lack of CTAs is frustrating for both you and your customers, so it's better to take steps to avoid this mistake in the first place.
How can you avoid this mistake?
To avoid this mistake altogether, it is important that you test all CTAs before sending emails.