There is a common opinion that couponators receive illiquid goods - uninteresting offers, little-known brands. By what criteria does Kupikupon select offers for its showcase?
The fact that a company is little known does not mean that its services are of low quality. Of course, there are no-names - a salon or a dentist's office near your home also wants to attract an audience. Kupikupon is a suitable tool, since the partner can pay for attraction according to a model convenient for him.
The coupon does not oblige you to use the service. If the client came and did not like something, he can leave and return the money for the coupon without additional conditions.
An illiquid offer will not be popular. There is no point in keeping it on display - neither for us, nor for the partner. Usually 30 days are enough to understand whether the offer is attractive or not. We work not only with small businesses, but also with the largest companies. For example, if you look at restaurants, in Moscow - these are Yakitoriya, Uryuk, Chaikhona No. 1.
When selecting, we look at how popular the service is and instagram data predict whether it will be in demand and whether the discount size meets market needs. Over more than 10 years of work, we have accumulated a huge pool of cases, so we understand which discounts are suitable for a particular category.
We check that the service provider is located in an easy-to-reach place, because hardly anyone wants to go to a hard-to-reach place to get basic service. This does not apply to country vacation offers: some people just like to vacation in places where there is no one. In addition, the partner must be present on the Internet, have a website or social networks and positive reviews online. We study them on Yandex Maps, 2GIS and other sources - in a word, we do the same as our clients.
Our website also has reviews. Clients who have used the services of a particular company can tell us about their experience. We remove those partners who have recently been placed on the showcase but have already received bad reviews from placement. We also monitor reviews of partners with whom we have been working for a long time - if complaints are received regularly during the month, we remove such offers.
How do you collect discount offers?
New partners contact us independently through the application form on the website. If we take a large regional center, for example, Voronezh, we receive about a thousand offers per month, of which 30% of offers end up on the website. The rest do not pass the selection for various reasons: a product category that we do not advertise, an uninteresting offer such as a 5-10% discount from an unknown brand. Most of our offers are discounts on goods and services from 50% to 90%.
What is the benefit for companies in terms of economics? After all, they not only offer their products at a reduced price, but also pay you for the placement.
Let's start with the motivation for such placement - it is attracting new customers. Any partner is interested in turning those who buy from their brand for the first time into regular customers. Perhaps the partner does not receive income from the first visit of a new client, because the placement of the offer cost them more. But in the long term, it is profitable. For example, a nail salon gave a 50% discount to a new client, and they paid 750 rubles for the service instead of 1,500. But if a person comes regularly, say, twice a month, they will bring the salon more than 35,000 rubles per year.
What are the monetization methods for Kupikupon?
We have several of them. The main one is the commission for purchasing paid coupons. The user purchases a partner coupon for money, and we keep part of this amount as a reward.
There is also a paid placement for the partner with free coupons. This option is often used by small beauty studios, spa salons. They give potential clients the opportunity to learn about the services of the business - the coupon is free and gives a discount of up to 90%.
The third model of placement is with payment for useful actions. It is used by banks, online cinemas. CPA in this case can be from 200 to 2,000 rubles or more.