What’s the checklist like for following behind another SEO?
Posted: Wed Jan 29, 2025 6:10 am
So, for sales pages, we're thinking about where, how, when, and why that product or service fits into the customer's life. What are its various contexts of use? What circumstances or conditions benefit from the use of this offering? The offering’s contexts of use are intrinsically relevant to the target URL, whether or not the same keyword is used to describe them. For example, if we target the Moz Pro page identified above, we’d start asking ourselves: “when is it that agencies and in-house SEOs start thinking about SEO tools?” Perhaps we explore that point where someone has to pick up the SEO projects left behind by someone whose career has taken them elsewhere.
Additionally, what about portugal gambling data an SEO crash course for folks who suddenly find themselves in charge of an SEO department (we’ve spoken with people in this situation before). Both of these scenarios could give ample reason and circumstance to mention SEO tools. For either of these examples, an expert survey, expert interviews, and off-site informational placements could enable contextual linking opportunities. Let’s step outside of the SEO space though and think about insurance sales pages.
We could begin mapping out the circumstances and events in life as one decides to seek insurance: Events like having your first child, becoming an independent contractor, buying a home, having a cardiac-related scare, etc. From these "use-case brainstorms", we work up into problem areas — and related queries — that the target audience might be having. These give us a basis for discovering publishers that align the audience of the target page with its contexts of usage.
For Moz, we’d likely focus on marketing trade pubs — SEO or not. For the insurance pages, we’d likely start with parenting blogs, health/fitness publishers, websites relating to starting a business, and potentially realtor sites. For good measure, we frequently examine high ranking pages in the target keyword space to learn more about what we call the "linking context" for a given set of keywords. We're especially focused on the titles of linking pages. This gives instant insight into topics that make sense for prospect discovery.
Additionally, what about portugal gambling data an SEO crash course for folks who suddenly find themselves in charge of an SEO department (we’ve spoken with people in this situation before). Both of these scenarios could give ample reason and circumstance to mention SEO tools. For either of these examples, an expert survey, expert interviews, and off-site informational placements could enable contextual linking opportunities. Let’s step outside of the SEO space though and think about insurance sales pages.
We could begin mapping out the circumstances and events in life as one decides to seek insurance: Events like having your first child, becoming an independent contractor, buying a home, having a cardiac-related scare, etc. From these "use-case brainstorms", we work up into problem areas — and related queries — that the target audience might be having. These give us a basis for discovering publishers that align the audience of the target page with its contexts of usage.
For Moz, we’d likely focus on marketing trade pubs — SEO or not. For the insurance pages, we’d likely start with parenting blogs, health/fitness publishers, websites relating to starting a business, and potentially realtor sites. For good measure, we frequently examine high ranking pages in the target keyword space to learn more about what we call the "linking context" for a given set of keywords. We're especially focused on the titles of linking pages. This gives instant insight into topics that make sense for prospect discovery.