Instagram Shopping: How to increase your sales with Instagram
Posted: Wed Jan 29, 2025 6:06 am
Discover the Instagram feature that makes it easier to buy and sell your company on the platform.
One of the fastest growing social networks in Brazil is Instagram, which has over 69 million users. With tools that make life easier for users, Instagram Shopping stands out for optimizing the buying and selling process for countless businesses.
So, if you still don’t use your company’s Instagram to sell, now is the time to start.
So, read this blog until the end and understand what it is, how to use it and tips to sell more on Instagram Shopping.
What is Instagram Shopping?
Instagram Shopping is an Instagram feature that allows your business to have an online store within the app.
This way, you can register, promote and tag your line data products in feed and story posts, directing users to the purchase link. This makes the purchasing process easier and your followers don't even need to leave the platform to buy the products.
Instagram Shopping
How does it work?
There are some criteria to follow before you can start selling using Instagram Shopping:
Your company needs to be on the list of countries supported by the tool;
Your business Instagram account must be a business or content creator account;
Your business must comply with the Merchant Agreement and Facebook Commerce Policies;
Your business profile must be connected to a Facebook product catalog;
You must own the domain of your company's sales website.
Therefore, you can use several features of the platform to promote your products.
NO FEED:
Upload photos of the products and tag them with the name and price so that the user clicks on them and is redirected to see more photos and information. From there, it is possible to complete the purchase.
Instagram Shopping Feed
IN STORIES:
It works exactly like the feed. Tag products so that the user is redirected to the item page and completes the purchase.
STORIES FILTERS:
Filters are an interesting strategy for users to simulate the use of their products. They work very well with accessories such as sunglasses and jewelry, makeup and decoration, for example.
One of the fastest growing social networks in Brazil is Instagram, which has over 69 million users. With tools that make life easier for users, Instagram Shopping stands out for optimizing the buying and selling process for countless businesses.
So, if you still don’t use your company’s Instagram to sell, now is the time to start.
So, read this blog until the end and understand what it is, how to use it and tips to sell more on Instagram Shopping.
What is Instagram Shopping?
Instagram Shopping is an Instagram feature that allows your business to have an online store within the app.
This way, you can register, promote and tag your line data products in feed and story posts, directing users to the purchase link. This makes the purchasing process easier and your followers don't even need to leave the platform to buy the products.
Instagram Shopping
How does it work?
There are some criteria to follow before you can start selling using Instagram Shopping:
Your company needs to be on the list of countries supported by the tool;
Your business Instagram account must be a business or content creator account;
Your business must comply with the Merchant Agreement and Facebook Commerce Policies;
Your business profile must be connected to a Facebook product catalog;
You must own the domain of your company's sales website.
Therefore, you can use several features of the platform to promote your products.
NO FEED:
Upload photos of the products and tag them with the name and price so that the user clicks on them and is redirected to see more photos and information. From there, it is possible to complete the purchase.
Instagram Shopping Feed
IN STORIES:
It works exactly like the feed. Tag products so that the user is redirected to the item page and completes the purchase.
STORIES FILTERS:
Filters are an interesting strategy for users to simulate the use of their products. They work very well with accessories such as sunglasses and jewelry, makeup and decoration, for example.