Calculation of the cost of OZON services and other expenses for our product
Posted: Wed Jan 29, 2025 5:55 am
If you have been giving a good discount and actively participating in promotions in recent months, the marketplace may recommend too low a price for participation in the next activity. To level out this situation, it is necessary to keep higher prices for some time and refuse to participate in promotions, which, of course, may affect sales
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OZON Cost Structure
The general calculation algorithm is similar to what we discussed above using Wildberries as an example. Schematically, the expense structure looks like this: Expense structure from October 1, 2022
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Sales commission
You can find out information about commissions and rates here . Here is our category:
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Logistics to the buyer
1203_14.pngMore current information should be monitored in your thailand consumer email list personal account, as the data is often updated. We take data current as of mid-January 2023.
The calculation in our table will look like this:
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Expense item Meaning for our product, December
Logistics from OZON warehouse 5-7% of the product price
Last mile (delivery of goods to a pick-up point, post office or courier and transfer to the buyer) 5.5%
Storage for 1 liter per month 6 rub
Advertising costs similar to WB 10%
Taxes 7%
Costs, RUB 924
Expenses in December (in January the value did not change), % ~ 35%
Participation in promotions
The mechanism is similar to what we saw with Wildberries. You upload a file with a list of products that the site offers for participation in the promotion and their prices. To calculate how profitable it will be for you to participate in the promotions, in the same table that you downloaded, add:
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The percentage of expenses that OZON offers for your store can be viewed on the main page of your personal account, as shown in the image below. Please note that this does not include taxes and the advertising budget.
1203_10.png
OZON Cost Structure
The general calculation algorithm is similar to what we discussed above using Wildberries as an example. Schematically, the expense structure looks like this: Expense structure from October 1, 2022
1203_11.jpg
Sales commission
You can find out information about commissions and rates here . Here is our category:
1203_12.png
1203_13.png
Logistics to the buyer
1203_14.pngMore current information should be monitored in your thailand consumer email list personal account, as the data is often updated. We take data current as of mid-January 2023.
The calculation in our table will look like this:
1203_15.jpg
Expense item Meaning for our product, December
Logistics from OZON warehouse 5-7% of the product price
Last mile (delivery of goods to a pick-up point, post office or courier and transfer to the buyer) 5.5%
Storage for 1 liter per month 6 rub
Advertising costs similar to WB 10%
Taxes 7%
Costs, RUB 924
Expenses in December (in January the value did not change), % ~ 35%
Participation in promotions
The mechanism is similar to what we saw with Wildberries. You upload a file with a list of products that the site offers for participation in the promotion and their prices. To calculate how profitable it will be for you to participate in the promotions, in the same table that you downloaded, add:
1203_16.jpg
1203_16-1.png
The percentage of expenses that OZON offers for your store can be viewed on the main page of your personal account, as shown in the image below. Please note that this does not include taxes and the advertising budget.