Analysis of competitors' offline advertising
Posted: Wed Jan 29, 2025 5:35 am
Offline advertising is studied independently - there are no special services for this. Of course, its analysis will require time and effort. The algorithm in this case is as follows:
Find a competitor's ad
Finding ads is not an easy process, especially if a competitor is targeting not a small town, but a metropolis or even an entire country.
Download a free selection of tools esinc email list for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153412
You can go to the area where your competitors have their retail and warehouse premises. It is also worth studying the points where advertising in your industry is most effective.
Another way to find advertising is to call advertising agencies and find out where the competitor places their ads. However, it is not easy to get such information, most likely you will have to come up with some kind of legend.
Analysis of competitors' offline advertising
Source: shutterstock.com
You can also learn about competitors' advertising through your employees or even followers on social networks. A campaign like "tell about the ad - get a prize" can be very useful.
Rate this ad
Competitive advertising is captured on camera and then carefully analyzed in a calm environment. What needs to be understood during such an analysis:
what kind of character does it have (image-based; advertising aimed at sales);
where and how advertisements are placed;
what message is present in the advertisement;
visual and audio characteristics of the advertisement.
Offline advertising is definitely more difficult to identify and analyze. In this regard, ads posted on the Internet are much easier to find and study. Everything is in plain sight on the Internet and there are many ways to get a huge amount of useful information and then use it to your advantage.
Analysis of competitors' contextual advertising
Analysis of a competitor's website advertising can demonstrate how best to promote your product, which key phrases are the most effective, and how the semantic core is compiled.
Advertising is analyzed as follows:
Identifying competitors
It is important to find out who your direct competitor is in contextual advertising. Sometimes obvious competitors do not use this method of promotion or use other keywords. You can search manually or use a service for analyzing competitors' contextual advertising.
Manual method
We open an Excel table and enter into it all our competitors that we know in the offline space.
Analysis of competitors' contextual advertising
Source: shutterstock.com
With the help of services
The most famous services for advertising analysis are SpyWords and Serpstat. They analyze the site domain and find similar resources. The search is conducted by key phrases and by queries in organic search results.
You can search for competitors by key phrases - you will find sites with a semantic core similar to the core of your site. Just enter the key phrase in the search engine, and it will give you a list of sites that are advertised with its help.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Let's consider the mechanism using the example of a ready-made meal delivery service in St. Petersburg. Let's take the most obvious query "ready-made meal delivery in St. Petersburg". That is, for the search you need to highlight the main goods or services in your field. If you are focusing specifically on ready-made food, you need to use these specific words both for your own advertising and for finding competitors.
Find a competitor's ad
Finding ads is not an easy process, especially if a competitor is targeting not a small town, but a metropolis or even an entire country.
Download a free selection of tools esinc email list for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153412
You can go to the area where your competitors have their retail and warehouse premises. It is also worth studying the points where advertising in your industry is most effective.
Another way to find advertising is to call advertising agencies and find out where the competitor places their ads. However, it is not easy to get such information, most likely you will have to come up with some kind of legend.
Analysis of competitors' offline advertising
Source: shutterstock.com
You can also learn about competitors' advertising through your employees or even followers on social networks. A campaign like "tell about the ad - get a prize" can be very useful.
Rate this ad
Competitive advertising is captured on camera and then carefully analyzed in a calm environment. What needs to be understood during such an analysis:
what kind of character does it have (image-based; advertising aimed at sales);
where and how advertisements are placed;
what message is present in the advertisement;
visual and audio characteristics of the advertisement.
Offline advertising is definitely more difficult to identify and analyze. In this regard, ads posted on the Internet are much easier to find and study. Everything is in plain sight on the Internet and there are many ways to get a huge amount of useful information and then use it to your advantage.
Analysis of competitors' contextual advertising
Analysis of a competitor's website advertising can demonstrate how best to promote your product, which key phrases are the most effective, and how the semantic core is compiled.
Advertising is analyzed as follows:
Identifying competitors
It is important to find out who your direct competitor is in contextual advertising. Sometimes obvious competitors do not use this method of promotion or use other keywords. You can search manually or use a service for analyzing competitors' contextual advertising.
Manual method
We open an Excel table and enter into it all our competitors that we know in the offline space.
Analysis of competitors' contextual advertising
Source: shutterstock.com
With the help of services
The most famous services for advertising analysis are SpyWords and Serpstat. They analyze the site domain and find similar resources. The search is conducted by key phrases and by queries in organic search results.
You can search for competitors by key phrases - you will find sites with a semantic core similar to the core of your site. Just enter the key phrase in the search engine, and it will give you a list of sites that are advertised with its help.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Let's consider the mechanism using the example of a ready-made meal delivery service in St. Petersburg. Let's take the most obvious query "ready-made meal delivery in St. Petersburg". That is, for the search you need to highlight the main goods or services in your field. If you are focusing specifically on ready-made food, you need to use these specific words both for your own advertising and for finding competitors.