Limited worldview and intolerance of other cultures
Posted: Wed Jan 29, 2025 5:33 am
What problems hinder the development of international small and medium-sized businesses in Russia at the present stage
The mentality of a seller, not a manufacturer
The main thing is still to obtain a financial result, not to create an innovative product. Business efficiency is determined by the level of profit, not by the number of clients, including potential ones. When managing a business, entrepreneurs set short-term goals, without thinking about the long-term perspective. In most cases, organizations care only about the technical parameters of the product. They do not attach importance to emotional contact with the consumer and electrical contractors email list do not want to satisfy the client's desires.
Our world is much bigger than the country in which a particular organization is located. If you want to be the best in your niche and understand the market well, find out which companies are world leaders in a particular field and what innovations they offer in your industry. Therefore, you need to conduct marketing and industrial research regularly, regardless of the level of your business - national or international.
Employees' unwillingness to accept change
Any innovations often cause rejection among the employees of the enterprise. On the one hand, they do not like innovations, on the other, they strive to be perfectionists. However, if the organization is moving forward with leaps and bounds in technological development, it is impossible to do everything perfectly. In this case, perfectionism should be replaced with continuous improvement.
Positive attitude towards entrepreneurs
In many countries, businessmen are respected because they are innovators and creative people.
What is Marketing Automation and Why is it Needed?
Source: shutterstock.com
Advertising is still the main channel for business promotion
In the West, no one uses a business model in which advertising comes first, then marketing, then innovation. Only in the CIS countries is the main focus still on sales.
Bonding partnerships on paper instead of building relationships
The weak points of Russian entrepreneurs are leadership, career management, building a personal brand, networking, etc. PR in Russia is considered bragging. However, this is the only way to establish contact with the people around you. Thanks to it, you can form a certain business ecosystem that will help overcome this problem.
Metric Madness in HR Management
Is there any sense in authoritarian control of employees? Rather than trying to force the staff into certain limits, it is better to find an approach to each employee. Numerical metrics are very important as analytical tools. However, there is no need to chase them and use them in the personnel management system. Do not forget that decisions are made by living people, not numbers. For these decisions to be correct, all employees must understand the goals of the organization. The staff must also have the necessary skills and knowledge.
Business metrics are like the dashboard of a car. Sure, you can only look at the speedometer and not at the road. But don't be surprised how quickly you crash and die.
Lack of planning skills
While businessmen from Russia and the CIS are learning strategic planning, Western companies are busy entering international markets.
Lack of a market for research services
The market for analytical information is absolutely not formed in our country. The inaccessibility of important information is a serious obstacle to the development of a business that needs it. Now you can buy not only marketing research, but also a business plan. However, we are against such tactics, since business assumes something innovative, and a ready-made model is just a template. In addition, the inability to do business planning indicates the lack of an important skill in entrepreneurs.
Russian specialists are considered loners abroad
In the West, it is believed that specialists from Russia are not capable of working in a team. This can be partly explained by a high level of individualism and great intelligence. However, in our age of high technologies, which appear one after another, corporate spirit and crowdsourcing are important.
The mentality of a seller, not a manufacturer
The main thing is still to obtain a financial result, not to create an innovative product. Business efficiency is determined by the level of profit, not by the number of clients, including potential ones. When managing a business, entrepreneurs set short-term goals, without thinking about the long-term perspective. In most cases, organizations care only about the technical parameters of the product. They do not attach importance to emotional contact with the consumer and electrical contractors email list do not want to satisfy the client's desires.
Our world is much bigger than the country in which a particular organization is located. If you want to be the best in your niche and understand the market well, find out which companies are world leaders in a particular field and what innovations they offer in your industry. Therefore, you need to conduct marketing and industrial research regularly, regardless of the level of your business - national or international.
Employees' unwillingness to accept change
Any innovations often cause rejection among the employees of the enterprise. On the one hand, they do not like innovations, on the other, they strive to be perfectionists. However, if the organization is moving forward with leaps and bounds in technological development, it is impossible to do everything perfectly. In this case, perfectionism should be replaced with continuous improvement.
Positive attitude towards entrepreneurs
In many countries, businessmen are respected because they are innovators and creative people.
What is Marketing Automation and Why is it Needed?
Source: shutterstock.com
Advertising is still the main channel for business promotion
In the West, no one uses a business model in which advertising comes first, then marketing, then innovation. Only in the CIS countries is the main focus still on sales.
Bonding partnerships on paper instead of building relationships
The weak points of Russian entrepreneurs are leadership, career management, building a personal brand, networking, etc. PR in Russia is considered bragging. However, this is the only way to establish contact with the people around you. Thanks to it, you can form a certain business ecosystem that will help overcome this problem.
Metric Madness in HR Management
Is there any sense in authoritarian control of employees? Rather than trying to force the staff into certain limits, it is better to find an approach to each employee. Numerical metrics are very important as analytical tools. However, there is no need to chase them and use them in the personnel management system. Do not forget that decisions are made by living people, not numbers. For these decisions to be correct, all employees must understand the goals of the organization. The staff must also have the necessary skills and knowledge.
Business metrics are like the dashboard of a car. Sure, you can only look at the speedometer and not at the road. But don't be surprised how quickly you crash and die.
Lack of planning skills
While businessmen from Russia and the CIS are learning strategic planning, Western companies are busy entering international markets.
Lack of a market for research services
The market for analytical information is absolutely not formed in our country. The inaccessibility of important information is a serious obstacle to the development of a business that needs it. Now you can buy not only marketing research, but also a business plan. However, we are against such tactics, since business assumes something innovative, and a ready-made model is just a template. In addition, the inability to do business planning indicates the lack of an important skill in entrepreneurs.
Russian specialists are considered loners abroad
In the West, it is believed that specialists from Russia are not capable of working in a team. This can be partly explained by a high level of individualism and great intelligence. However, in our age of high technologies, which appear one after another, corporate spirit and crowdsourcing are important.