Key Principles for Creating a Sales Funnel
Posted: Wed Jan 29, 2025 5:32 am
How to create a sales funnel that works day and night and brings you new customers, sales and profits? There are five basic principles that will help you in this matter.
Yes or no
There are two simple words – “yes” and “no” – that always figure in the process of forming and launching a sales funnel.
How does it happen? You sent a dj email list newsletter, and the recipient opened it and read it. You sent an SMS with a link to your landing page – the person clicked. You invited someone to come for a lead magnet on a social network page – the user responded. In each case, it’s a “yes” from the client.
Recommended articles on this topic:
How to make a business successful
Potential clients
Profit maximization: the golden rule and methods of implementation
Passivity implies a refusal to cooperate, i.e. "no". Subsequent actions in the sales funnel are prescribed based on the response received.
Call to action
At the end of each stage of the funnel, it is necessary to direct the potential client to further actions. This is done with a specific call to action, which can be, for example, like this:
click “subscribe” to stay up to date with news and special offers;
rate the presented product by clicking on certain numbers;
become the winner of a prize by writing a key word into the chatbot;
purchase a tripwire.
The sales funnel is built on such calls, the purpose of which is to involve the audience in the process.
Moving forward
Any prospective customer that enters the funnel must move forward through it until they become an actual buyer.
You should not stop and go back for those who dropped out at the previous stages. Therefore, it is important to involve each lead in the process at the very first stage.
No illusions
Don't get stuck with clients who are categorically uncooperative.
It is unlikely that a person will buy something immediately if he has not even opened any of the five letters sent to him. Contact him a couple of times with offers, and then switch your efforts to others.
Step by step
There is no need to rush here, no matter whether you are creating a sales funnel yourself or entrusting it to professionals. It is unlikely that you will be able to write down a perfectly working scheme right away.
5 Key Principles for Creating a Sales Funnel
Source: 3rdtimeluckystudio / shutterstock.com
First, think of what your lead magnet will be, create a special form and place it directly on the website or in social networks. Set up sending SMS or emails to those who fill out this form. And so step by step add stages to the funnel.
Yes or no
There are two simple words – “yes” and “no” – that always figure in the process of forming and launching a sales funnel.
How does it happen? You sent a dj email list newsletter, and the recipient opened it and read it. You sent an SMS with a link to your landing page – the person clicked. You invited someone to come for a lead magnet on a social network page – the user responded. In each case, it’s a “yes” from the client.
Recommended articles on this topic:
How to make a business successful
Potential clients
Profit maximization: the golden rule and methods of implementation
Passivity implies a refusal to cooperate, i.e. "no". Subsequent actions in the sales funnel are prescribed based on the response received.
Call to action
At the end of each stage of the funnel, it is necessary to direct the potential client to further actions. This is done with a specific call to action, which can be, for example, like this:
click “subscribe” to stay up to date with news and special offers;
rate the presented product by clicking on certain numbers;
become the winner of a prize by writing a key word into the chatbot;
purchase a tripwire.
The sales funnel is built on such calls, the purpose of which is to involve the audience in the process.
Moving forward
Any prospective customer that enters the funnel must move forward through it until they become an actual buyer.
You should not stop and go back for those who dropped out at the previous stages. Therefore, it is important to involve each lead in the process at the very first stage.
No illusions
Don't get stuck with clients who are categorically uncooperative.
It is unlikely that a person will buy something immediately if he has not even opened any of the five letters sent to him. Contact him a couple of times with offers, and then switch your efforts to others.
Step by step
There is no need to rush here, no matter whether you are creating a sales funnel yourself or entrusting it to professionals. It is unlikely that you will be able to write down a perfectly working scheme right away.
5 Key Principles for Creating a Sales Funnel
Source: 3rdtimeluckystudio / shutterstock.com
First, think of what your lead magnet will be, create a special form and place it directly on the website or in social networks. Set up sending SMS or emails to those who fill out this form. And so step by step add stages to the funnel.