Pillar Pages and Topic Clusters
Posted: Wed Jan 29, 2025 4:57 am
Clusters are a methodology used to organize multiple pages of content on your website in a clear and easily visible way for your potential customers.
A cluster can be compared to a bunch of grapes, and the trunk of the plant would be the pillar page. And that is basically what this new method of strengthening your authority in relation to democratic donor email list Google works on: you organize your content so that the topics are clustered in a clear and complementary way. How is this done? Through topics for all the content you have compiled on the same topic, containing links to your Pillar Page.
Pillar Page
Origin:Hubspot.com
That is, this organization of the content is given in the following way for each chosen subject:
Dense and organized Pilar Page that mentions everything related to a specific topic
Complementary articles that go deeper into each topic
Links between the Pilar Page and those complementary articles
How a Pillar Page Impacts SEO
Obviously, if you want to be in the top search engine results, you need to adapt to changes. In this sense, you should now focus your SEO strategies on topics.
Of course, there are many SEO strategies that you should continue to use:
Offer valuable content to your visitors
Optimize the loading speed of your website or blog
Reduce the abandonment rate by avoiding elements that cause users to leave the site.
Find and use appropriate keywords
How to write on a pillar page
A Pillar Page is similar to a blog, the same as what you produce on a daily basis, but the difference between them and the rest is that they are simply… more complete. Pillar Pages are practically an eBook in post format – or a post as complete as an eBook.
How to write a Pillar Page, the first thing you need to consider is your content strategy.
Step 1: Define the topics of interest of your Buyer Persona
Like any content strategy, the Pillar Page should also be focused on your Buyer Persona. If you haven't defined them yet, this will be your first step. You can't do anything if you don't know who you're talking to.
[Tweet “Pillar Pages should be focused on your buyer persona”]
Once you define your Buyer Persona , you'll have a clearer understanding of your persona's needs, right? Based on these ideas, you already know what the potential audience interest topics are, so you can start developing the topics you want to cover on your Pillar Pages.
A recommendation: Make a list of all the topics related to the solution that you think are of interest to your Buyer Persona. Then, cross-reference these ideas with the topics that are important for them to be considered a qualified lead .
With the result of this cross-referencing, your next goal is to filter the topics to produce the most content, in the least amount of time. This amount can vary, but you can start with 2 to 4 topics.
Step 2: Develop your Pillar Page content
In this step, the most important thing is the content of the Pillar Page. Then you must define the format in which you are going to offer that content: it must be a scannable format and, preferably, educational.
Here, the best recommendation is: Imagine your Pillar Page as a kind of vertical eBook.
Throughout the content, you will answer your prospects' questions while directing them to specific topics . This directing is done through specific chapters that contain hyperlinks that redirect to deeper content.
Step 3: Boost your Pillar Page
In order for your Pillar Page to be seen as an authority, you need to build the building around it. This means that you need to link to it from various sources. The main sources are: your own site and third-party sites.
A cluster can be compared to a bunch of grapes, and the trunk of the plant would be the pillar page. And that is basically what this new method of strengthening your authority in relation to democratic donor email list Google works on: you organize your content so that the topics are clustered in a clear and complementary way. How is this done? Through topics for all the content you have compiled on the same topic, containing links to your Pillar Page.
Pillar Page
Origin:Hubspot.com
That is, this organization of the content is given in the following way for each chosen subject:
Dense and organized Pilar Page that mentions everything related to a specific topic
Complementary articles that go deeper into each topic
Links between the Pilar Page and those complementary articles
How a Pillar Page Impacts SEO
Obviously, if you want to be in the top search engine results, you need to adapt to changes. In this sense, you should now focus your SEO strategies on topics.
Of course, there are many SEO strategies that you should continue to use:
Offer valuable content to your visitors
Optimize the loading speed of your website or blog
Reduce the abandonment rate by avoiding elements that cause users to leave the site.
Find and use appropriate keywords
How to write on a pillar page
A Pillar Page is similar to a blog, the same as what you produce on a daily basis, but the difference between them and the rest is that they are simply… more complete. Pillar Pages are practically an eBook in post format – or a post as complete as an eBook.
How to write a Pillar Page, the first thing you need to consider is your content strategy.
Step 1: Define the topics of interest of your Buyer Persona
Like any content strategy, the Pillar Page should also be focused on your Buyer Persona. If you haven't defined them yet, this will be your first step. You can't do anything if you don't know who you're talking to.
[Tweet “Pillar Pages should be focused on your buyer persona”]
Once you define your Buyer Persona , you'll have a clearer understanding of your persona's needs, right? Based on these ideas, you already know what the potential audience interest topics are, so you can start developing the topics you want to cover on your Pillar Pages.
A recommendation: Make a list of all the topics related to the solution that you think are of interest to your Buyer Persona. Then, cross-reference these ideas with the topics that are important for them to be considered a qualified lead .
With the result of this cross-referencing, your next goal is to filter the topics to produce the most content, in the least amount of time. This amount can vary, but you can start with 2 to 4 topics.
Step 2: Develop your Pillar Page content
In this step, the most important thing is the content of the Pillar Page. Then you must define the format in which you are going to offer that content: it must be a scannable format and, preferably, educational.
Here, the best recommendation is: Imagine your Pillar Page as a kind of vertical eBook.
Throughout the content, you will answer your prospects' questions while directing them to specific topics . This directing is done through specific chapters that contain hyperlinks that redirect to deeper content.
Step 3: Boost your Pillar Page
In order for your Pillar Page to be seen as an authority, you need to build the building around it. This means that you need to link to it from various sources. The main sources are: your own site and third-party sites.