Study anchor text choices for high-impact links
Posted: Wed Jan 29, 2025 4:31 am
Look at the linked text (“anchor text”) your competitors use to optimize for search engine rankings. Are any anchor text patterns consistently appearing in your competitors’ backlinks?
If a competitor uses similar keywords in their anchor texts, such as “best SEO tools for marketers” or “best marketing tools,” these phrases may contribute to their search rankings. You could target similar anchor texts to optimize your backlinks for those exact keywords.
You can also identify gaps in their anchor text strategy. (Like dominican republic mobile numbers list missing secondary keywords. Or only focusing on short-tail keywords.)
Optimize for these unique anchor texts to give yourself an edge.
Track link-building campaigns through new vs. older links
Look at the backlink dates in your competitor’s profile. It might be part of a current campaign if they have recent links from reputable sources.
Knowing your competitors’ link-building efforts timeline can reveal recent strategies or seasonal patterns.
For instance, if a competitor gets a lot of backlinks every quarter, they may be running PR campaigns. Or launching new content during these times.
This lets you know when your competitors are most active, allowing you to plan your campaign schedule. For example, you might schedule your outreach or content launches to match important industry events or seasonal trends.
If a competitor uses similar keywords in their anchor texts, such as “best SEO tools for marketers” or “best marketing tools,” these phrases may contribute to their search rankings. You could target similar anchor texts to optimize your backlinks for those exact keywords.
You can also identify gaps in their anchor text strategy. (Like dominican republic mobile numbers list missing secondary keywords. Or only focusing on short-tail keywords.)
Optimize for these unique anchor texts to give yourself an edge.
Track link-building campaigns through new vs. older links
Look at the backlink dates in your competitor’s profile. It might be part of a current campaign if they have recent links from reputable sources.
Knowing your competitors’ link-building efforts timeline can reveal recent strategies or seasonal patterns.
For instance, if a competitor gets a lot of backlinks every quarter, they may be running PR campaigns. Or launching new content during these times.
This lets you know when your competitors are most active, allowing you to plan your campaign schedule. For example, you might schedule your outreach or content launches to match important industry events or seasonal trends.