How do you identify the content that could benefit from a refresh?

[hasan018542]

She manages multiple blogs and currently works for e-commerce powerhouse, Shopify. When it comes to content, she knows that the best way to regain lost traffic and give your content new life is through a content refresh. In her presentation, she walked us through her exact process for identifying and updating old content. Surprisingly, most content marketers only dedicate 10-25% of their time to content refreshes, even though a content refresh can lead to more ROI in the long term.


Look at your Google Analytics Landing Page report alongside Google Search Console, and prioritize content based on goal conversions, trending topics, and business priorities. @Kammie_Jenkins Great deck and congrats on #mozcon!!! We're totally aligned on using the biggest movers for analysis. I love including impressions too to see the scope of opportunities. Kind of like this: pic.twitter.com/5hoaova2zL — Noah Learner (He/Him) (@noahlearner) July 14, 2021 Oh heck, I loooove anyone who has a favorite GA view.


But add in GSC data exports... I think I'm in heaven. Pageviews going down in GA + greece gambling data Losing rank for specific keywords in GSC = Opportunity for content revamp#MozCon — Brie E Anderson (@brie_e_anderson) July 14, 2021 Next, it’s time to refresh. When moving into the execution, you’ll want to ask yourself three key questions: What’s table stakes? What will give you the competitive advantage? And what will maximize conversions? Other content refresh opportunities to look out for are consolidation, query targeting, and internal linking.


How can you stand out from the competition in your content refresh? Incorporate original research and expert quotes to beef up the authority and originality of your post. Lastly, maximize your conversions by testing out your CTA placement and make your offers relevant to your audience. She left us with some wise words of wisdom, “SEO is like owning a car. Even when the car is paid off, you still need to conduct regular maintenance to keep that engine running.


” Wil Reynolds — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego Wil brought the energy yet again for his ninth MozCon presentation, closing out the conference with a bang. His message was simple yet powerful: Your top three tools are your heart, your brain, and your small ego. But what does that mean, exactly? Small ego Wil began by introducing the concept of intellectual humility, or the recognition that some of the things you believe just might be wrong.