Use storytelling instead of telling

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Use symbols instead of spreadsheets.
Numbers on a page and banners on a wall have no emotional buy-in.

Look at the current dramatic increase in donations to ALS because of the Ice Bucket Challenge a few years ago.

The horrific data behind ALS has not shifted but rather, when 29 year-old Pete Frates, BC grad and former college baseball player announced he had ALS (Lou Gehrig’s disease), he prompted a scheme to raise awareness and raise research money.

Freeze out the disease for which death is the only outcome.

To be fair. social media spread this symbol and generated a massive response. But without the symbol, social media would not have had such success.

Share wisdom instead of data.
Data points, calculations, and statistical bar charts and graphs might look good but what do they all mean?

As a former debater, I can tell you there are many ways lebanon telegram data to slant data to reinforce the point you want to make.

What we seek is wisdom from the data.

A great leader also invites others to dissect what data “might” mean, not seeking absolutes but trends, insights, and innovations. From wonder comes wisdom.

Leaders need to be great teachers. Great teachers use stories as a way to make a point memorable.

Consider the parables from the Bible, Aesop’s fables, or the letter from a non-profit that relates the STORY of a person who was helped by the charity.

We read. We hear. We remember. Facts tell. Emotion sells.

Inside an organization, a great leader asks employees, “Tell me why we’re in business.”