My head sometimes feels like an overstuffed filing

[hasan018542]

Maybe your agency is just starting to move into the local search marketing space, and this resource can be a supportive guide for the path ahead. Tack it up in your workspace, put it on the company fridge, or include it in your training process for incoming employees. It’s amazing how a visible reminder can jog your memory and prevent avoidable mistakes, plus make work faster and easier. Download the SEO's Local Search Cheat Sheet How your team will get value from this sheet I’ve been working in the local SEO space for more than fifteen years.


cabinet of marketing protocols. china gambling data I can’t remember absolutely everything, and the amount of information you have to keep track of to market your local clients is pretty staggering. From Google’s guidelines and their continuous release of new features, to general best practices for listings, websites, and reviews, to managing client to-dos, SEOs have to bring great presence of mind to every team meeting and every client consultation. What I’ve done in this cheat sheet is create a basic aid that covers the practices and questions that land on my desk with the greatest frequency.


Pin this up by your own desk as a handy reference covering: Client onboarding checklist Google My Business eligibility/ineligibility at a glance Top Google support and reporting links Website checklist Reputation and review tips Ranking failure troubleshooting steps Key local SEO concepts, explained And more! By consolidating all of this information into a single resource, I hope you can reduce vital tasks being overlooked, mishandled, or even just taking longer than they should. Moz knows that organization is key to every agency’s success, and we hope you’ll distribute this cheat sheet widely to make local SEO work simpler and better for everyone on your team.