From here, you can identify if the problem is content-

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Additionally, once you know which search terms you want to target for any pieces moving forward, a quick check of your records will tell you whether you or a predecessor has already tried this. If so, you can decide whether to create a fresh piece and redirect the original which will hopefully bring with it some backlinks, or update the old piece (which will take a lot less time and effort). 2. Potential quick wins By tracking how the search terms for each piece are ranking, you’ll be able to identify any content that is teetering at the top of page two, or on the lower side of page one.


or SEO-related. Do you need more canada gambling data backlinks to strengthen it, some schema markup added, or does it need to be updated word-wise? Perhaps you’re better off targeting a featured snippet or people also ask boxes to get you up where you want to be? When I carry out a content audit, I read every single page. Time-consuming? Yes. Pointless? Far from it. You see, by reading through older posts, I learn so much about the products and services the client offers.


I also learn about the history of the industry and any questions that pop into my head as I read, I jot down and use them in my content strategies. If I’m asking the question, chances are someone else is too. This not only puts me ahead of the game when it comes to content strategy creation, it cuts down on research time when I'm tackling a writing task and improves the way I interact with my clients.