CPM, which is an indicator of reach, is considerably cheaper on TikTok. In fact, it costs 2.5 times more to reach the same number of people on Meta.
Looking at the CPC which is typically a proxy for the cost of gettin australia email address list g the user to click on the ad and visit your website, TikTok again offers value with CPCs being 30% cheaper.
Read more: How to create TikTok content.
TikTok users are more engaged and less likely to leave the platform
Beyond reach, advertisers are obsessed with how much users engage with their ads (like them, share them, comment on them).
The Value of TikTok Advertising
In this study, the Engagement rate on TikTok ads is 835% higher than Meta. This is likely due to the authentic nature of the ads on the platform, where they often don’t look like ads which leads to a far higher opportunity for audience engagement.
Your chances of driving comments and shares are far higher on TikTok but one of the interesting fe