How to Develop Advertising Slogans to Attract Customers

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It can be said that the process of creating slogans consists of two stages.

At the first stage – analytical – it is necessary to collect and analyze the necessary information in order to find out what exactly and how the slogan should convey to customers. The second stage is creative, and its goal is to find the ideal form for the advertising phrase.

Let's look at the algorithm for creating a slogan to attract customers.

Analytical stage
Decide what the slogan is being created for: a betting email list company, a brand, a product or service, an event, an advertising character or an advertising campaign.

Study the object of the slogan: the company, the brand – i.e. everything listed above. Analyze the slogans of your competitors: how are they better or worse. This will allow you to understand how exactly the slogan you have come up with should attract the attention of customers.

Determine what task the slogan should solve. Increase sales? Attract new customers? Ensure brand recognition?

Find out how loyal your target audience is to the product you offer, what does it even know about you? The tone and content of the slogan should be targeted at the target audience. And if you are writing about a new product, try to avoid abstract phrases. People should understand what exactly is being discussed.

Determine through which communication channels you will convey your slogan to customers to attract their attention: media, internet, something else? Some channels have special requirements for the length of the slogan.

Think about how exactly the slogan will be used – “by itself” or only together with another element – ​​a video, a picture, a photograph. If the slogan is independent, it should be as vivid and specific as possible. A slogan that works “in pairs” has some concessions in this regard.

How to Develop Advertising Slogans to Attract Customers: 2 Steps

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At the end of the analytical stage, record all the information so that you can return to it if necessary. After that, it's time to think about the actual form of the slogan to attract customers.