NPS Analysis
Posted: Sun Dec 22, 2024 8:31 am
NPS is a customer loyalty indicator. NPS analysis is a measure of customer satisfaction. It is an important method of sales management (including products). It is used to determine whether it is necessary to adjust sales administration methods or pay attention to product quality. The study is conducted in four stages:
Talk to customers who have purchased mobile phone number database australia the product. Ask them if they would recommend the product to a friend. Ask them to rate the product on a scale of 1 to 10.
Divide the answers into categories: 0–6 – negative, 7–8 – neutral, 9 and 10 – satisfactory.
Calculate the total number of respondents.
Find the proportion of those who gave ratings of 9 and 10, and subtract from it the proportion of critics who gave ratings of 6 or less.
The resulting numbers are the NPS score.
The data obtained is used to determine the health of the company:
If NPS is above 50 points, then everything is very good at the enterprise;
30 – 50 points – satisfactory;
less than 30 – the organization of product sales needs to be revised;
below 5 – clients are leaving and urgent and radical reforms are needed;
negative – the product needs improvement.
If you have a wide range of products and use different sales channels, you need to conduct a separate analysis for each of them.
6 Sales Management Books for Deeper Learning
Sales in a Crisis: How to Increase Sales, Reduce Costs, and Increase Profits. Hermann Simon
The peculiarities of the current state of the economy include a significant decrease in demand. Consumers are reluctant to spend their financial savings, postponing some purchases until after the crisis. In the book, Hermann Simon presented 33 methods to overcome the decline in customer activity.
Sales in a Crisis: How to Increase Sales, Reduce Costs, and Increase Profits. Hermann Simon
The author does not indulge in lengthy reflections on macroeconomic issues. He shows effective universal solutions that can be used in most areas of business.
Selling: The Art of Creating and Maintaining Customer Value by Neil Rackham and John Vincentis
Previously, the task of salespeople seemed simpler. They only needed to inform the target audience about the advantages of a specific product. In modern conditions, against the background of high competition and the development of new sales areas, the task of sales agents is more complex. The formation of consumer value comes to the fore. N. Rackham and D. Vincentis show successful examples of how companies work to attract interest in a specific product. They show how to form a need that even the potential buyer himself did not know about before.
Sales Management. How to Build a Sales System That Really Works. Alexey Nazarov, Olga Budovskaya
This is a unique guide based on the author's model of sales management analysis. Having familiarized yourself with this method, you will understand how to correctly set goals, determine strategy and choose sales directions, and achieve the intended indicators. Alexey Nazarov and Olga Budovskaya provide ready-made solutions for business in this book. In their guide, you will find effective methods for any of the seven management levels.
Sales management. Radmilo M. Lukic
This book on sales management will be useful for sales department employees. Radmilo M. Lukic presents proven methods for increasing sales volumes through competent organization of personnel work.
Talk to customers who have purchased mobile phone number database australia the product. Ask them if they would recommend the product to a friend. Ask them to rate the product on a scale of 1 to 10.
Divide the answers into categories: 0–6 – negative, 7–8 – neutral, 9 and 10 – satisfactory.
Calculate the total number of respondents.
Find the proportion of those who gave ratings of 9 and 10, and subtract from it the proportion of critics who gave ratings of 6 or less.
The resulting numbers are the NPS score.
The data obtained is used to determine the health of the company:
If NPS is above 50 points, then everything is very good at the enterprise;
30 – 50 points – satisfactory;
less than 30 – the organization of product sales needs to be revised;
below 5 – clients are leaving and urgent and radical reforms are needed;
negative – the product needs improvement.
If you have a wide range of products and use different sales channels, you need to conduct a separate analysis for each of them.
6 Sales Management Books for Deeper Learning
Sales in a Crisis: How to Increase Sales, Reduce Costs, and Increase Profits. Hermann Simon
The peculiarities of the current state of the economy include a significant decrease in demand. Consumers are reluctant to spend their financial savings, postponing some purchases until after the crisis. In the book, Hermann Simon presented 33 methods to overcome the decline in customer activity.
Sales in a Crisis: How to Increase Sales, Reduce Costs, and Increase Profits. Hermann Simon
The author does not indulge in lengthy reflections on macroeconomic issues. He shows effective universal solutions that can be used in most areas of business.
Selling: The Art of Creating and Maintaining Customer Value by Neil Rackham and John Vincentis
Previously, the task of salespeople seemed simpler. They only needed to inform the target audience about the advantages of a specific product. In modern conditions, against the background of high competition and the development of new sales areas, the task of sales agents is more complex. The formation of consumer value comes to the fore. N. Rackham and D. Vincentis show successful examples of how companies work to attract interest in a specific product. They show how to form a need that even the potential buyer himself did not know about before.
Sales Management. How to Build a Sales System That Really Works. Alexey Nazarov, Olga Budovskaya
This is a unique guide based on the author's model of sales management analysis. Having familiarized yourself with this method, you will understand how to correctly set goals, determine strategy and choose sales directions, and achieve the intended indicators. Alexey Nazarov and Olga Budovskaya provide ready-made solutions for business in this book. In their guide, you will find effective methods for any of the seven management levels.
Sales management. Radmilo M. Lukic
This book on sales management will be useful for sales department employees. Radmilo M. Lukic presents proven methods for increasing sales volumes through competent organization of personnel work.