Industries where Dynamic Search Ads (DSA) are most effective
Posted: Tue Jan 28, 2025 9:44 am
The following three cases are particularly effective cases where the benefits explained in the previous chapter are effective and there are few disadvantages.
If there are many types of products
If you have a website with many pages
If you run a website that is updated frequently
Specifically, this is particularly effective in the marketing directors email database following industries, although these are just a few examples:
Real Estate Industry
Industries that operate e-commerce sites, such as the apparel and beauty industries
Travel Industry
We will explain each one in detail.
Real Estate Industry
In the real estate industry, there is a huge variety of keywords that can be searched for, such as place names (Nagoya, Shibuya, Osaka, etc.), type of property (condominium, apartment, rental, etc.), facilities (auto-lock, parking available, etc.), and sites often contain a huge number of pages, so it kills two birds with one stone by attracting traffic through keywords that are difficult to cover with regular search-related advertising and also saves time.
Industries that operate e-commerce sites, such as the apparel and beauty industries
Dynamic Search Ads (DSA) are also very effective for industries that operate e-commerce sites, such as the apparel and beauty industries.
Many e-commerce site users visit the site to pinpoint a specific product, in which case they may search by product name or model number.
Dynamic Search Ads (DSA) are able to display ads even when searches are made for keywords that would be impossible to find manually or using tools, thereby enabling you to approach the highly visible demographic who have a very high desire to purchase. Therefore, it can be said that e-commerce sites and Dynamic Search Ads (DSA) are a good match.
Travel Industry
The travel industry is another industry where Dynamic Search Ads (DSA) can be effective.
There are a huge number of types of keywords that are searched for, such as place names specifying travel destinations, travel type (day trip, two-day, one-night tour), and accommodation, so just like in the real estate industry, Dynamic Search Ads (DSA) are effective in displaying ads for keywords that cannot be covered by search-based ads.
How to set up Dynamic Search Ads (DSA)
Setting up Dynamic Search Ads (DSA) is very easy.
When setting up ad submission on Google, after setting up the campaign, when setting up the ad group, select "Dynamic Ads" instead of "Standard" as shown below to run dynamic search ads.
There are parts that do not need to be set when running Dynamic Search Ads (DSA), such as headlines, that cannot be pre-entered, so you don't need to worry about them.
If there are many types of products
If you have a website with many pages
If you run a website that is updated frequently
Specifically, this is particularly effective in the marketing directors email database following industries, although these are just a few examples:
Real Estate Industry
Industries that operate e-commerce sites, such as the apparel and beauty industries
Travel Industry
We will explain each one in detail.
Real Estate Industry
In the real estate industry, there is a huge variety of keywords that can be searched for, such as place names (Nagoya, Shibuya, Osaka, etc.), type of property (condominium, apartment, rental, etc.), facilities (auto-lock, parking available, etc.), and sites often contain a huge number of pages, so it kills two birds with one stone by attracting traffic through keywords that are difficult to cover with regular search-related advertising and also saves time.
Industries that operate e-commerce sites, such as the apparel and beauty industries
Dynamic Search Ads (DSA) are also very effective for industries that operate e-commerce sites, such as the apparel and beauty industries.
Many e-commerce site users visit the site to pinpoint a specific product, in which case they may search by product name or model number.
Dynamic Search Ads (DSA) are able to display ads even when searches are made for keywords that would be impossible to find manually or using tools, thereby enabling you to approach the highly visible demographic who have a very high desire to purchase. Therefore, it can be said that e-commerce sites and Dynamic Search Ads (DSA) are a good match.
Travel Industry
The travel industry is another industry where Dynamic Search Ads (DSA) can be effective.
There are a huge number of types of keywords that are searched for, such as place names specifying travel destinations, travel type (day trip, two-day, one-night tour), and accommodation, so just like in the real estate industry, Dynamic Search Ads (DSA) are effective in displaying ads for keywords that cannot be covered by search-based ads.
How to set up Dynamic Search Ads (DSA)
Setting up Dynamic Search Ads (DSA) is very easy.
When setting up ad submission on Google, after setting up the campaign, when setting up the ad group, select "Dynamic Ads" instead of "Standard" as shown below to run dynamic search ads.
There are parts that do not need to be set when running Dynamic Search Ads (DSA), such as headlines, that cannot be pre-entered, so you don't need to worry about them.