Overcoming Objections About Being Locked in a Contract

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Ask them what’s working well, what isn’t, why they chose it, and so on. Use that information to present your product as the superior option.

Response: "Good to know. A lot of people who switched from [X competitor] say they had a hard time with [competitive advantage of your solution]. How is your experience in that area?"
Objection: “I’m already locked into a contract.”
This objection implies that while the prospect is interested in your product, they don’t want to take the financial hit to get out of a contract with your competitor. In this case, get them to open up about what their ideal state would be if they were not locked in a contract. Use the info they give you to make a stronger case about why breaking that contract would be worth taking the hit over the long haul.

Response: "If the contract didn’t exist, how would you guatemala telegram data want to move forward?"
Follow this up with something like, “It sounds like these problems are worth solving now. Can you share the contract details with me so I can run an ROI analysis on the cost of breaking your contract vs the costs you’ll save with us?”

Objection: “I’ve heard negative feedback about your company.”
For what it’s worth, this objection is ultimately just a great conversation starter. It’s interesting to know what others are saying about your solution, and it gives you a chance to clarify a potential weak point in your own words.

Instead of scrambling to defend your company, address the claims directly and explain how that issue is being improved or completely solved. If it hasn’t been addressed, promise that you will bring it up internally and get it dealt with ASAP. Continue the conversation by asking about their specific needs in this area and speak about how you can add value.

Your goal is to change how they view your company without being combative. It’s similar to taking feedback from your manager—instead of getting defensive or bad-mouthing others, explain how you’ll do better.