" As a result, the total number of purchases was 246 (213 for EC members and 33 for store members) during the one-month advertising period. The ROAS was over 750%, making it highly cost-effective. Additionally, by segmenting your mailing list based on CRM data, you can generate many other hypotheses. Segmenting customer data and post-implementation results Facts and hypotheses The shorter the time since the last purchase, the lower the unit price for acquiring EC members. By changing the way you appeal to each segment, such as by offering different coupons, could you entice customers who have recently made a purchase to make a repeat purchase? Even among EC members, the timing of CPA increases differs depending on the segment The timing for preventing dormancy also differs for each customer.
Therefore, wouldn't it be effective to implement measures uganda telegram database to revive dormant customers who have been in the dormant state for more than six months? The results of delivering ads to store members show a higher CPA overall than for EC members, but are still within the allowable CPA. There were also 33 conversions. Could it be used as a way to direct customers from stores to EC sites? In particular, since the number of store members is the largest, could implementing measures to direct customers from stores to EC sites contribute to increasing sales on the EC site? In this way, by utilizing the customer data accumulated in "Synergy!", the company was able to successfully implement a wide range of initiatives, such as running Facebook ads and encouraging dormant customers to make repeat purchases.
For details on the Double A Co., Ltd. case, please see the article below. [Case Study] Double A Co., Ltd. | Achieved ROAS of over 750%! CRM-oriented digital advertising contributed to increasing Double A's e-commerce sales [Case Study] Double A Co., Ltd. | Achieved ROAS of over 750%! CRM-oriented digital advertising contributed to increasing Double A's e-commerce sales Use a CRM system to execute your online shopping site's marketing strategy Use a CRM system to execute your online shopping site's marketing strategy For online shopping sites, it is important to execute a marketing strategy that matches the process of "attracting new customers → purchasing → becoming a fan.
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