Some of the different lead qualification categories include: uk b2b email database Service-qualified leads: These are leads who've expressed interest in your service. Such leads may inquire about your service offerings or use your free temporary subscription if you have one. Product-qualified leads: These are leads who've expressed interest in your product. They may utilize your product trials, leave feedback on your product's efficiency, or request custom features tailored to their individual pain points.

Marketing-qualified leads: These are leads who respond to your marketing campaigns. They may willingly participate in your target market research, comment on, like, or share marketing content like blogs or social media posts, or sign up for your webinars. Sales-qualified leads: These are leads who've expressed interest in paying for your service or product. These leads will inquire about your pricing and may try to negotiate for better rates.