Diversifying customer needs has increased the need for One to One marketing
Posted: Tue Jan 28, 2025 3:42 am
" If you cannot measure the specific cost-effectiveness after introducing a product, you cannot decide whether to change the product or change the plan of the same product. Furthermore, if you cannot see the cost-effectiveness, management and employees in the field will be worried about whether they are really using the product, which will lead to a lower retention rate. Solution: Set quantitative metrics to measure tangible cost-effectiveness To measure cost-effectiveness, set quantitative indicators such as: Changes in average customer price Changes in customer satisfaction Changes in customer usage frequency Changes in the number of new customers acquired Changes in repeat visit rates Changes in sales representative working hours With numerical indicators, you can objectively verify the effectiveness of your CRM system by seeing changes in specific numbers.
The indicators should be determined according to the purpose iceland telegram database of introducing the CRM system. For example, if the purpose of introducing the system is to "increase the average customer price," the indicator should be the change in the average customer price. If the purpose is to "reduce employee overtime hours by improving work efficiency," the indicator should be the change in the working hours of employees such as sales representatives. Low on-site operation retention rate A common issue is that a CRM system is introduced but is not used in the field.
Even if a high-performance product is introduced, if employees in the field do not actively use it, the intended effect will not be realized, and it will not lead to business efficiency or the design of marketing measures. There are three main reasons why on-site operation rates are low. Identify the causes within your company and implement appropriate solutions. Cause 1. The product is difficult to use Cause 2. It is not well integrated into the work flow Cause 3.
The indicators should be determined according to the purpose iceland telegram database of introducing the CRM system. For example, if the purpose of introducing the system is to "increase the average customer price," the indicator should be the change in the average customer price. If the purpose is to "reduce employee overtime hours by improving work efficiency," the indicator should be the change in the working hours of employees such as sales representatives. Low on-site operation retention rate A common issue is that a CRM system is introduced but is not used in the field.
Even if a high-performance product is introduced, if employees in the field do not actively use it, the intended effect will not be realized, and it will not lead to business efficiency or the design of marketing measures. There are three main reasons why on-site operation rates are low. Identify the causes within your company and implement appropriate solutions. Cause 1. The product is difficult to use Cause 2. It is not well integrated into the work flow Cause 3.