Wholesale marketers should pay more attention to market research. It is important to constantly collect and analyze various data that demonstrate the state of affairs within the company and its commercial activities, the characteristics of end consumers, the volume and structure of demand.
It is also necessary to evaluate saudi arabia mobile number information on existing and potential customers (retail outlets), suppliers, competitors, new products and market trends. Marketing research is the basis for making important decisions. Desk analysis can be used to study and analyze the product market, the dynamics of supply and demand. Such activities involve collecting information from the media, statistical reports, and internal information of the wholesale company.
In some cases, field research is essential to obtain primary data. This includes interviewing retail intermediaries and end customers.
Formation of assortment of goods in wholesale trade
The information obtained as a result of marketing research allows us to formulate an effective strategy regarding product range, pricing, sales and communications.
The main objectives of the company's assortment policy in the sphere of wholesale sales:
identification of actual and anticipated consumer demands for specific product items;
definition of key indicators of the product range (breadth, depth, richness, consistency);
developing solutions for including new items in the product line and removing unprofitable goods or those that are not in demand;
improvement (optimization) of the product range structure.