How to implement marketing automation

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For example, you can classify them as follows: Identifying a need (e.g. searching for specific keywords) First contact with your company (e.g. visiting your company website or participating in a social media campaign) Comparison and consideration (e.g., viewing the price list page multiple times, clicking on a web ad to view the product page, requesting information) First purchase use Subsequent purchases By predicting "when and what actions will be taken" based on segmentation, you can decide on an approach method that matches the customer's stage.


For example, like the image below. In the case of "first contact with your company", write "problem-solving articles" using keywords related to your service to solve search users' problems and increase bolivia telegram database their trust in your company In the case of "comparison consideration, " send a step-by-step message to the customer who requested information: "Thank you → Effective use cases of the product → Introduction of use cases similar to the potential customer's industry → Information about a webinar," to foster interest in your company.


In the case of a first-time purchase, messages are sent in stages: "Thank you → Inquiry about the usability → Example of effective use of the product → Distribution of a special coupon for the next purchase" to foster a desire for repeat purchases. If you can implement an approach that matches your customers' needs, they will have a good impression of you and think, "This company will provide me with information when I want it," which will help build a relationship of trust.