How does OUTMarketing help IT companies increase awareness and authority?
Posted: Sun Dec 22, 2024 7:49 am
Forget everything you know about B2B Marketing! Technology companies face even more unique challenges. First, there are very specific ways to increase the company’s notoriety and authority. Second, it is an industry that evolves much faster than any other. Third, because it consists mostly of “immaterial” or intangible assets, that is, those that the Customer cannot see or touch. In fact, even after the acquisition, the benefits are not always immediately visible. Fourth, because the business model of Technologies is often based on subscriptions or monthly fees , rather than one-off payments.
The culmination of all these factors means that technology companies are exposed to a particularly high risk of churn or abandonment. Unlike other sectors, it is essential to make a continuous effort to follow up with the customer even after onboarding and to continue to nurture a relationship of trust, in short, until the customer becomes an ambassador customer . From the first contact with the customer and even during each subscription renewal, this relationship of trust is based on the company's notoriety and authority .
OUTMarketing has been specializing in Marketing for IT companies for 14 years, so we are in a unique position to understand the challenges we mentioned above and find the best solutions to overcome them. But how do we help Technology companies increase their awareness and authority in the market?
Press Office
Press relations are essential to cement both your reputation germany business mailing list and your authority. Today, we know that no one makes a purchase without doing their research first. Therefore, what your customers find written about you is crucial to their decision. Furthermore, if you can get other media outlets to link to your website, you will help it rank higher in search engines.
But that’s not the only reason to invest in press relations. By getting published in relevant media outlets, you establish yourself as an authority and ensure that your customers – future and current – continue to see your company as a leader. At OUTMarketing, we recommend 5 content formats for technology companies to send to the media and achieve success in their public relations campaigns. Then, capitalize on press mentions with press clippings to continue generating credibility and trust even years after the publication.
>> Success Story: See how OUTMarketing helped Closer solidify its relationship with the media
Content Production
Around 90% of Inbound Marketing is content production. Not only content that attracts potential customers by ranking well in search engines, but also content that demonstrates your know-how . We suggest content that combines the most appropriate keywords for your business with the topics that interest your personas during the different stages of the journey . This way, your company can establish itself as an authority throughout the entire purchasing journey and instill trust.
But, just like the content you send to the press, the content you publish on your own website, blog or LinkedIn Pulse profile can also help you create an image of leadership and avant-garde. This is achieved mainly through thought leadership articles , in which you introduce new concepts, discuss innovative technologies or talk about topics that are still beyond your competitors. Little by little, you build your reputation as an opinion leader, which gives you that authority.
The culmination of all these factors means that technology companies are exposed to a particularly high risk of churn or abandonment. Unlike other sectors, it is essential to make a continuous effort to follow up with the customer even after onboarding and to continue to nurture a relationship of trust, in short, until the customer becomes an ambassador customer . From the first contact with the customer and even during each subscription renewal, this relationship of trust is based on the company's notoriety and authority .
OUTMarketing has been specializing in Marketing for IT companies for 14 years, so we are in a unique position to understand the challenges we mentioned above and find the best solutions to overcome them. But how do we help Technology companies increase their awareness and authority in the market?
Press Office
Press relations are essential to cement both your reputation germany business mailing list and your authority. Today, we know that no one makes a purchase without doing their research first. Therefore, what your customers find written about you is crucial to their decision. Furthermore, if you can get other media outlets to link to your website, you will help it rank higher in search engines.
But that’s not the only reason to invest in press relations. By getting published in relevant media outlets, you establish yourself as an authority and ensure that your customers – future and current – continue to see your company as a leader. At OUTMarketing, we recommend 5 content formats for technology companies to send to the media and achieve success in their public relations campaigns. Then, capitalize on press mentions with press clippings to continue generating credibility and trust even years after the publication.
>> Success Story: See how OUTMarketing helped Closer solidify its relationship with the media
Content Production
Around 90% of Inbound Marketing is content production. Not only content that attracts potential customers by ranking well in search engines, but also content that demonstrates your know-how . We suggest content that combines the most appropriate keywords for your business with the topics that interest your personas during the different stages of the journey . This way, your company can establish itself as an authority throughout the entire purchasing journey and instill trust.
But, just like the content you send to the press, the content you publish on your own website, blog or LinkedIn Pulse profile can also help you create an image of leadership and avant-garde. This is achieved mainly through thought leadership articles , in which you introduce new concepts, discuss innovative technologies or talk about topics that are still beyond your competitors. Little by little, you build your reputation as an opinion leader, which gives you that authority.