The best tools to optimize your web usability
Posted: Mon Jan 27, 2025 9:09 am
Do you want to satisfy your users? Optimize your website with the following web usability tools and check the results yourself.
The design and usability of a website is increasingly important for the success of a project. The digital transformation that many companies are undergoing is resulting in a change in consumer habits, which Covid-19 has accelerated even further.
Our experience with brands is online and over time we have created a series of conventions that constitute a shared language. For example, we know that a symbol with three lines indicates that there is a drop-down menu and, if we look for the links to the project's social networks, we will go down to the footer to find them. These standards are part of the User Experience ( UX ) and we must know how to use them to ensure the user experience is optimal.
How to measure the usability of a website is a necessary question if we want to optimize our business. And it is something that affects all areas, from Sales to Marketing . We can summarize the UX criteria of a website in the following key elements: usability, accessibility, user control over the website, page performance (speed), and of course, aesthetics and minimalism.
How to perform a correct web measurement in relation to UX?
88 % of users will not consider visiting a website again if the first experience is bad . And 39% close the tab if images take too long to load or do not load at all. So, it is time to get your act together and examine your website : we recommend a series of web optimization tools that will smooth your path:
Web usability tools that make the difference
Usability
Clarity . Clarity is a free tool from Microsoft. Although honduras phone number data it is fairly new and has elements that need to be improved, it helps us visualize the user experience, study usage statistics, record sessions and heat maps, among other functions. It can also receive information from Google Analytics, which allows us to focus much of our efforts on a single tool.
Hotjar . One of the best usability tools we can consult. Hotjar allows you to understand in a global way how users are experiencing the experience of entering your site. From heat maps to behavioral recordings , with lots of data to use to draw conclusions. You can take a free trial, but there are different rates (from €39 to €990 per month, depending on the size and needs of the company) to enjoy Hotjar in full.
Crazyegg . Crazyegg, similar to Hotjar, offers the possibility of inserting a line of Javascript into your site's code with which you can analyze everything that users do on your website (Scrolldeep, heat maps, clickflow, mouseflow, etc.). You have a 30-day free trial and annual rates to continue after that, from €24 to €249 per month.
UXPressia . It is based on a system of customizable templates, where the main use of EXPressia is the creation of Customer Journey Maps in which to break down, step by step, the user experience. It is a collaborative platform with which we can also generate User Personas and, if you need it for a single project, it is free. If you want unlimited projects, there are different rates.
The design and usability of a website is increasingly important for the success of a project. The digital transformation that many companies are undergoing is resulting in a change in consumer habits, which Covid-19 has accelerated even further.
Our experience with brands is online and over time we have created a series of conventions that constitute a shared language. For example, we know that a symbol with three lines indicates that there is a drop-down menu and, if we look for the links to the project's social networks, we will go down to the footer to find them. These standards are part of the User Experience ( UX ) and we must know how to use them to ensure the user experience is optimal.
How to measure the usability of a website is a necessary question if we want to optimize our business. And it is something that affects all areas, from Sales to Marketing . We can summarize the UX criteria of a website in the following key elements: usability, accessibility, user control over the website, page performance (speed), and of course, aesthetics and minimalism.
How to perform a correct web measurement in relation to UX?
88 % of users will not consider visiting a website again if the first experience is bad . And 39% close the tab if images take too long to load or do not load at all. So, it is time to get your act together and examine your website : we recommend a series of web optimization tools that will smooth your path:
Web usability tools that make the difference
Usability
Clarity . Clarity is a free tool from Microsoft. Although honduras phone number data it is fairly new and has elements that need to be improved, it helps us visualize the user experience, study usage statistics, record sessions and heat maps, among other functions. It can also receive information from Google Analytics, which allows us to focus much of our efforts on a single tool.
Hotjar . One of the best usability tools we can consult. Hotjar allows you to understand in a global way how users are experiencing the experience of entering your site. From heat maps to behavioral recordings , with lots of data to use to draw conclusions. You can take a free trial, but there are different rates (from €39 to €990 per month, depending on the size and needs of the company) to enjoy Hotjar in full.
Crazyegg . Crazyegg, similar to Hotjar, offers the possibility of inserting a line of Javascript into your site's code with which you can analyze everything that users do on your website (Scrolldeep, heat maps, clickflow, mouseflow, etc.). You have a 30-day free trial and annual rates to continue after that, from €24 to €249 per month.
UXPressia . It is based on a system of customizable templates, where the main use of EXPressia is the creation of Customer Journey Maps in which to break down, step by step, the user experience. It is a collaborative platform with which we can also generate User Personas and, if you need it for a single project, it is free. If you want unlimited projects, there are different rates.