It is surprising to see a site like Aranzulla it losing traffic
Posted: Mon Jan 27, 2025 5:34 am
Don't listen to those who will say that they have been saying for a long time that the site did not deserve those positions, that traffic, that it was over-optimized, that if it were not for the subdomain hosted in the past on Virgilio.it it would not be where it is now, etc. etc.
We know that SEO generates a lot of envy.
Aranzulla.it is one of the most recognized editorial sites by a heterogeneous audience of users who browse daily. A site that has become a brand because it has managed to do well (and before others) one specific thing: solve why choose our service users' problems and satisfy information needs .
One thing is certain: when you try to satisfy a need related to technology and you end up on Aranzulla.it you will hardly not find the answer. Often you will find more than one answer. It will be difficult to go back in the Serp looking for an alternative page.
For reasons like these Aranzulla.it has become one of the most cited case studies in SEO and copywriting, an example of how to write for the web satisfying the user's informative intent, starting from the analysis of a primary keyword and deepening all the related ones and also how to optimize a web page for search engines.
If we want, he was also one of the pioneers, at least in Italy, of the diffusion of the so-called " long form " or "pillar article".
It is therefore surprising to see Aranzulla.it losing traffic.
It's surprising because, since Google started rolling out Quality Updates, many publishing giants have been affected in some way. Often negatively. Not him. With each update, he seemed to grow more and more. A growth that has reached over 13 million visits per month (source SEMrush).
All this more or less until July of this year, when it slowly started to lose traffic, until it reached, in November, a rather significant loss of organic traffic.
We know that SEO generates a lot of envy.
Aranzulla.it is one of the most recognized editorial sites by a heterogeneous audience of users who browse daily. A site that has become a brand because it has managed to do well (and before others) one specific thing: solve why choose our service users' problems and satisfy information needs .
One thing is certain: when you try to satisfy a need related to technology and you end up on Aranzulla.it you will hardly not find the answer. Often you will find more than one answer. It will be difficult to go back in the Serp looking for an alternative page.
For reasons like these Aranzulla.it has become one of the most cited case studies in SEO and copywriting, an example of how to write for the web satisfying the user's informative intent, starting from the analysis of a primary keyword and deepening all the related ones and also how to optimize a web page for search engines.
If we want, he was also one of the pioneers, at least in Italy, of the diffusion of the so-called " long form " or "pillar article".
It is therefore surprising to see Aranzulla.it losing traffic.
It's surprising because, since Google started rolling out Quality Updates, many publishing giants have been affected in some way. Often negatively. Not him. With each update, he seemed to grow more and more. A growth that has reached over 13 million visits per month (source SEMrush).
All this more or less until July of this year, when it slowly started to lose traffic, until it reached, in November, a rather significant loss of organic traffic.