That “social proof” is very important, especially for a local business, is, in my opinion, very evident. Perhaps, directly, you have never had the opportunity to have a demonstration of it regarding singapore area code social networks like Facebook or Instagram, but think about the power that reviews on Google Maps have instead. Discover also the 20 ranking factors to improve the positioning of companies on Google Maps . You probably don't consider it a social network, if you have a local business, I invite you to read what posts on Google My Business are for and how to use them best . With which keywords would you like to be at the top of Google with your site thanks to Instagram? find competitor keywords If so far we have seen several aspects that concretely suggest that having the Instagram feed on your website also helps SEO, now is the time to go into more detail.
Should we settle for “it certainly doesn’t do any harm” or is it possible to achieve more? Let's now think about the keywords, that is, the Google searches in which you would like your business website to appear. Putting yourself in the shoes of your potential customer, you should be able to list a first group of words. The suggestion I want to give you, to add more terms to your list, is to “spy on your competitors”. This is nothing illegal. And it is not even a “trick to cheat Google”, a “black hat” SEO technique. Discover, in fact, why today it no longer makes sense to use black hat SEO techniques to increase visibility on Google Maps .