How to expand a successful franchise? One of the cambodia phone number data elements included in the list of requirements that Wall Street English business partners must meet often catches entrepreneurs off guard and is key to successfully expanding a franchise.
When business leaders talk to the company about developing the Wall Street English brand in a particular market, the last thing they expect is for the franchise itself to downplay prior experience in the world of education.
After all, Wall Street English is one of the largest providers of English language training services for adults, with more than 400 centres in 28 different countries.
But clearly you can't lead the expansion of a brand like this and grow a franchise in a given market if you don't have prior experience in the education sector, right? Well no, says Wall Street English.
“ We look for business partners who have market knowledge and a hunger for growth ,” says Lex Baker, Wall Street English’s head of development.
“ Partners who are interested in building a profitable business based on a global brand and who appreciate the availability of technical and administrative support to boost sales .”
If this description sounds a bit like that of an IT reseller, it's no coincidence. Over the past 46 years, Wall Street English has built one of the most successful business models in the English language training industry and has grown a franchise to international success.
And it looks a lot like an IT company. Let's start with the product, English courses. Some companies in the sector use a whole series of manuals and learning guides, a method based on "hardware".
Others focus on software, such as learning programs and apps. Still others opt for in-person learning, a service-based model.