Four Keys to Getting Busy Prospects to Talk to You
Posted: Sun Jan 26, 2025 8:23 am
Everyone is familiar with and accustomed to sales, limited time promotions, the reality of rising costs and pending price increases, and other time sensitive offers.
The “buy soon” offer is especially effective when the duration is uncertain, meaning it could go away at any time.
When presented properly, including an introduction early on in the sales conversation, the “buy soon” offer becomes as strong or stronger than a “buy now” proposition with the uncertainty of being able to get the special price at a later date doing the work of creating the sales urgency.
Creating urgency is essential to success in sales, and by incorporating these techniques into your sales presentation you will create that urgency in a credible and justifiable way leading to more sales and increased customer satisfaction in the buying process.The Cold Calling Conversation Dilemma
You’ll need to elevate your conversations to get busy prospects to talk to you on cold calls.
When you approach a new prospect, whether by email or cold calling, you need to grab the attention of your contact and make them want to talk with you. But too often sellers spew on about their product or lead off with a trap question that screams sales person.
Business owners and executives are busy people, with too many responsibilities, too little time, and too few staff to pick up the slack. They don’t have time for a conversation unless it will help them do their job more efficiently and effectively.
Too often the prospecting business discussion is malaysia telegram data one designed to gather a prospect’s needs and covertly qualify if an opportunity exists. While you begin the conversation discussing the business issue you uncovered in your research, it quickly deteriorates into a series of questions that feel much like a sales call. Your contact ends the conversation without agreeing to a first appointment and you don’t know why.
If you want to catch your prospects’ attention, you must go beyond even the business discussion. You have to have something important to talk with them about, something that feels almost life changing for them. Here’s how it works:
Know your purpose.
In your first call or email, your purpose isn’t to close for an appointment. I know you’re shocked, but it isn’t. Rather, it’s simply to have a conversation to get to know each other, begin building a relationship, and see if you should have a meeting.
The “buy soon” offer is especially effective when the duration is uncertain, meaning it could go away at any time.
When presented properly, including an introduction early on in the sales conversation, the “buy soon” offer becomes as strong or stronger than a “buy now” proposition with the uncertainty of being able to get the special price at a later date doing the work of creating the sales urgency.
Creating urgency is essential to success in sales, and by incorporating these techniques into your sales presentation you will create that urgency in a credible and justifiable way leading to more sales and increased customer satisfaction in the buying process.The Cold Calling Conversation Dilemma
You’ll need to elevate your conversations to get busy prospects to talk to you on cold calls.
When you approach a new prospect, whether by email or cold calling, you need to grab the attention of your contact and make them want to talk with you. But too often sellers spew on about their product or lead off with a trap question that screams sales person.
Business owners and executives are busy people, with too many responsibilities, too little time, and too few staff to pick up the slack. They don’t have time for a conversation unless it will help them do their job more efficiently and effectively.
Too often the prospecting business discussion is malaysia telegram data one designed to gather a prospect’s needs and covertly qualify if an opportunity exists. While you begin the conversation discussing the business issue you uncovered in your research, it quickly deteriorates into a series of questions that feel much like a sales call. Your contact ends the conversation without agreeing to a first appointment and you don’t know why.
If you want to catch your prospects’ attention, you must go beyond even the business discussion. You have to have something important to talk with them about, something that feels almost life changing for them. Here’s how it works:
Know your purpose.
In your first call or email, your purpose isn’t to close for an appointment. I know you’re shocked, but it isn’t. Rather, it’s simply to have a conversation to get to know each other, begin building a relationship, and see if you should have a meeting.