RCS messaging was an obvious choice for
Posted: Sun Dec 22, 2024 7:01 am
Driving Engagement During the Holiday Season with RCS
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Picard Problem: Increase Sales During the Crucial Holiday Season
It’s a fact: the holiday season is peak season for retail! Like many brands, Picard, a renowned French food company specializing in the manufacturing and retail distribution of frozen products, decided to leverage the power of RCS (rich communication services) messaging as part of its customer activation strategy during this period. Picard wanted to compare the performance of RCS messaging to that of rich SMS for one of its most important campaigns of the year: the Christmas holiday campaign!
Placing Picard products at the heart of French households’ Christmas preparations through a unique experience
Picard achieves 25% of its annual sales during the holiday season. Beyond the economic importance of the period, the holiday season is also the ideal opportunity to convince new consumers and build loyalty by offering innovative products and a unique experience.
With the holidays approaching, the schedule is full: gifts, taiwan contact number decorating the tree and, of course, the famous holiday menu! Picard has therefore decided to make things easier for its customers by providing them with more services and inspiration during this special but stressful period, thanks to innovative communication that has played a major role in this strategy.
The aim was to consolidate Picard's position as "the French people's favourite brand" ( OC&C, 2022 ) while increasing sales during this crucial period.
25% of annual turnover achieved during the holiday period
Create a better interactive and engaging conversation experience with RCS and rich SMS
Picard called on Sinch to create an immersive and personalized experience for its customers, to allow them to prepare for the holidays with peace of mind.
Sinch and Picard have created a conversational experience to help customers create their holiday menu, taking into account factors such as diet, budget and desire (or lack thereof) to cook.
Picard. This communication channel allows verified senders to send branded messages to any customer equipped with a smartphone compatible with Rich Communication Services (currently mainly Android phones), which means more security and trust, therefore a better customer relationship. Unlike traditional SMS marketing campaigns, RCS also provides strategic information on opening and delivery rates, which allows for better campaign tracking, for an optimized marketing strategy.
Since RCS is only available for Android devices, Picard also leveraged another mobile messaging channel with Rich SMS, to provide an enhanced experience for customers using non-compatible devices, such as Apple’s iPhone, by redirecting them to a landing page offering an instant messaging experience with a chatbot.
Image for Driving Engagement During the Holiday Season with RCS
Share to
Picard Problem: Increase Sales During the Crucial Holiday Season
It’s a fact: the holiday season is peak season for retail! Like many brands, Picard, a renowned French food company specializing in the manufacturing and retail distribution of frozen products, decided to leverage the power of RCS (rich communication services) messaging as part of its customer activation strategy during this period. Picard wanted to compare the performance of RCS messaging to that of rich SMS for one of its most important campaigns of the year: the Christmas holiday campaign!
Placing Picard products at the heart of French households’ Christmas preparations through a unique experience
Picard achieves 25% of its annual sales during the holiday season. Beyond the economic importance of the period, the holiday season is also the ideal opportunity to convince new consumers and build loyalty by offering innovative products and a unique experience.
With the holidays approaching, the schedule is full: gifts, taiwan contact number decorating the tree and, of course, the famous holiday menu! Picard has therefore decided to make things easier for its customers by providing them with more services and inspiration during this special but stressful period, thanks to innovative communication that has played a major role in this strategy.
The aim was to consolidate Picard's position as "the French people's favourite brand" ( OC&C, 2022 ) while increasing sales during this crucial period.
25% of annual turnover achieved during the holiday period
Create a better interactive and engaging conversation experience with RCS and rich SMS
Picard called on Sinch to create an immersive and personalized experience for its customers, to allow them to prepare for the holidays with peace of mind.
Sinch and Picard have created a conversational experience to help customers create their holiday menu, taking into account factors such as diet, budget and desire (or lack thereof) to cook.
Picard. This communication channel allows verified senders to send branded messages to any customer equipped with a smartphone compatible with Rich Communication Services (currently mainly Android phones), which means more security and trust, therefore a better customer relationship. Unlike traditional SMS marketing campaigns, RCS also provides strategic information on opening and delivery rates, which allows for better campaign tracking, for an optimized marketing strategy.
Since RCS is only available for Android devices, Picard also leveraged another mobile messaging channel with Rich SMS, to provide an enhanced experience for customers using non-compatible devices, such as Apple’s iPhone, by redirecting them to a landing page offering an instant messaging experience with a chatbot.