Minimize JavaScript and CSS overhead with code minification and efficient caching.
3. Intrusive Pop-Ups and Interstitials
Overly aggressive pop-ups or full-screen interstitials—especially on mobile—frustrate users. Google has penalized sites that make it difficult to access the main content, which reduces their chances of ranking.
Best practices for Pop-Ups:
Use pop-ups sparingly and make sure they are easy to opt out of.
Trigger them after the user has had time to interact with the page (e.g. exit-intent popups).
Keep them small enough so that users can see the main content behind them.
4. Design aesthetics and usability
A visually appealing and intuitive design increases user trust buy email lists australia and engagement. By focusing on clean layout, legible typography, and consistent style, you’ll help users navigate and consume content effortlessly.
Use white space and clear visual hierarchy.
Choose easy-to-read fonts and appropriate font sizes.
Align colors and branding consistently across all pages.
5. Simplicity of navigation for the user
Simple navigation structures help users quickly find what they need. Complex menus, hidden pages, or cluttered layouts can drive users away—signals that can negatively impact rankings over time.
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