Gazprom-Media Holding Acquires GPM Data
Posted: Sun Jan 26, 2025 6:26 am
Gazprom-Media Holding announces the implementation of an option to buy out 19.9% of GPM Data LLC from MaximaTelecom JSC. Thus, the holding has consolidated 100% of GPM Data.
As a result, Gazprom-Media canada mobile number database Holding has increased its internal expertise in managing data projects, which is necessary for the holding's digital assets.
"GPM Data" is a single center for managing big data of the companies of "Gazprom-Media Holding". Before the option was exercised, the holding owned a share of 80.1% in "GPM Data", and the technology company "MaximaTelecom" owned 19.9%. The joint venture has developed a wide range of tools for solving complex business problems of both "Gazprom-Media Holding" and its partners and advertisers, including products for conducting segmented advertising campaigns.
"We will continue to develop products based on big data analysis, machine learning, computer vision, which are in high demand among the holding's assets and advertisers. The development of such technological solutions will allow us to offer clients a completely new approach to conducting multi-channel advertising campaigns and working with digital content, optimally planning marketing budgets and audience interaction strategies," says Svetlana Lapunova, Managing Director of GPM Data.
As a result, Gazprom-Media canada mobile number database Holding has increased its internal expertise in managing data projects, which is necessary for the holding's digital assets.
"GPM Data" is a single center for managing big data of the companies of "Gazprom-Media Holding". Before the option was exercised, the holding owned a share of 80.1% in "GPM Data", and the technology company "MaximaTelecom" owned 19.9%. The joint venture has developed a wide range of tools for solving complex business problems of both "Gazprom-Media Holding" and its partners and advertisers, including products for conducting segmented advertising campaigns.
"We will continue to develop products based on big data analysis, machine learning, computer vision, which are in high demand among the holding's assets and advertisers. The development of such technological solutions will allow us to offer clients a completely new approach to conducting multi-channel advertising campaigns and working with digital content, optimally planning marketing budgets and audience interaction strategies," says Svetlana Lapunova, Managing Director of GPM Data.