Sales Funnel Creation Tools
Posted: Sun Dec 22, 2024 6:55 am
The stages of the deal can be physically represented in various forms. Given the differences between offline and online marketing, various unique scenarios can be envisaged. The case shows that digital technologies and online sales are possible and very effective in the real sector. There are also examples of deals only online, only offline and mixed. We will tell you how to make a sales funnel using various tools:
Market and target audience analysis
To identify your target market and audience online, use the following tools:
search query analysis technologies;
methods for studying website visitors;
services for analyzing the audience of social media groups, YouTube channel subscribers and Instagram accounts* (*product of the well-known extremist organization “Meta” in Russia);
surveys and questionnaires;
thematic platforms, blogs;
reports, research, databases.
Advertising
For the first acquaintance with potential buyers, PR can be launched via the Internet. The following options are available:
targeted advertising;
contextual PR;
publications on social networks;
viral advertising;
native PR;
news hooks.
If you need to attract an offline vietnam telegram audience, the following will help:
UN-advertising - billboards, banners, digital supersites;
Indoor-PR — booklets, brochures, flyers, POS materials;
media advertising - TV and radio, magazines, newspapers;
BTL — events, promotions, competitions.
Lead generation
A classic online lead generation tool is a landing page. This is a one-page site with a brief description of the offer and a call to action. There are registration forms, subscriptions, feedback, callback widgets and a chat with an expert.
Lead generation
Source: shutterstock.com
The most specific means are landing pages in messengers. For example, go to the WhatsApp chat* (*a product of the company "Meta", known in Russia as an extremist organization). Don't forget about Instagram* (*a social network created by the extremist platform "Meta", recognized in the Russian Federation). Here, the first stage of the sales funnel is posting posts demonstrating the product, and the generation and closing of leads occurs through comments and personal messages.
On the street, an unusually designed cafe menu posted at the entrance serves as outdoor advertising, and the direct generation of leads and sales is the job of a barista or cashier. Even if a person is not going to drink coffee or buy groceries, you can give him a leaflet with discounts or another bonus, thereby making him a lead.
Read also!
"Sample proposal for cooperation: just follow the instructions!"
Read more
Sales and After-sales Service
Leads are saved in the CRM. The system contains detailed information about them:
contact details;
stage of “maturity” - readiness to make a purchase;
data on the actions that the manager carried out with them;
explanations and comments;
automatic reminders of necessary actions.
By convincing clients, working with objections and offering the most advantageous alternatives, managers turn potential consumers into real buyers. Specialists must be able to communicate with people and find an approach to any person.
CRM system
CRM (Customers Relationship Management) is a customer relationship management system. It contains detailed information about all potential buyers, from contact information to the history of interaction with the company. It allows you to track when a person first visited the site, when he contacted the manager and what products he was interested in.
CRM system
Source: shutterstock.com
CRM systems help:
Track interactions between managers and clients . All chat and email communication history, phone calls and other interactions are stored in each client's card.
Detect and eliminate weak points in the sales funnel . CRM reflects at what stage and for what reason many leads are dropped.
Automate the sales process . The system itself can perform routine tasks, for example, remind the manager about the need to call the client again.
Increase the conversion funnel. To do this, you need to select the target audience more accurately. Then CRM helps in recognizing the needs, pains and goals of potential clients.
Assess sales effectiveness . The system provides detailed reports on the effectiveness of interaction with clients.
The CRM funnel determines the effectiveness of each stage, helps evaluate the work of managers, select new sales channels and target audience groups, and increase sales and revenue.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Market and target audience analysis
To identify your target market and audience online, use the following tools:
search query analysis technologies;
methods for studying website visitors;
services for analyzing the audience of social media groups, YouTube channel subscribers and Instagram accounts* (*product of the well-known extremist organization “Meta” in Russia);
surveys and questionnaires;
thematic platforms, blogs;
reports, research, databases.
Advertising
For the first acquaintance with potential buyers, PR can be launched via the Internet. The following options are available:
targeted advertising;
contextual PR;
publications on social networks;
viral advertising;
native PR;
news hooks.
If you need to attract an offline vietnam telegram audience, the following will help:
UN-advertising - billboards, banners, digital supersites;
Indoor-PR — booklets, brochures, flyers, POS materials;
media advertising - TV and radio, magazines, newspapers;
BTL — events, promotions, competitions.
Lead generation
A classic online lead generation tool is a landing page. This is a one-page site with a brief description of the offer and a call to action. There are registration forms, subscriptions, feedback, callback widgets and a chat with an expert.
Lead generation
Source: shutterstock.com
The most specific means are landing pages in messengers. For example, go to the WhatsApp chat* (*a product of the company "Meta", known in Russia as an extremist organization). Don't forget about Instagram* (*a social network created by the extremist platform "Meta", recognized in the Russian Federation). Here, the first stage of the sales funnel is posting posts demonstrating the product, and the generation and closing of leads occurs through comments and personal messages.
On the street, an unusually designed cafe menu posted at the entrance serves as outdoor advertising, and the direct generation of leads and sales is the job of a barista or cashier. Even if a person is not going to drink coffee or buy groceries, you can give him a leaflet with discounts or another bonus, thereby making him a lead.
Read also!
"Sample proposal for cooperation: just follow the instructions!"
Read more
Sales and After-sales Service
Leads are saved in the CRM. The system contains detailed information about them:
contact details;
stage of “maturity” - readiness to make a purchase;
data on the actions that the manager carried out with them;
explanations and comments;
automatic reminders of necessary actions.
By convincing clients, working with objections and offering the most advantageous alternatives, managers turn potential consumers into real buyers. Specialists must be able to communicate with people and find an approach to any person.
CRM system
CRM (Customers Relationship Management) is a customer relationship management system. It contains detailed information about all potential buyers, from contact information to the history of interaction with the company. It allows you to track when a person first visited the site, when he contacted the manager and what products he was interested in.
CRM system
Source: shutterstock.com
CRM systems help:
Track interactions between managers and clients . All chat and email communication history, phone calls and other interactions are stored in each client's card.
Detect and eliminate weak points in the sales funnel . CRM reflects at what stage and for what reason many leads are dropped.
Automate the sales process . The system itself can perform routine tasks, for example, remind the manager about the need to call the client again.
Increase the conversion funnel. To do this, you need to select the target audience more accurately. Then CRM helps in recognizing the needs, pains and goals of potential clients.
Assess sales effectiveness . The system provides detailed reports on the effectiveness of interaction with clients.
The CRM funnel determines the effectiveness of each stage, helps evaluate the work of managers, select new sales channels and target audience groups, and increase sales and revenue.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: