The champion has special needs
Posted: Sun Jan 26, 2025 4:34 am
Becoming aware that you have a problem or an opportunity for improvement in your product, process, etc.
Dig deeper into your problem or opportunity and the consequences for your company.
Understand the trends, approaches and possible solutions to your problem to choose the one that best fits your organization.
Get to know the service providers that can help you solve the problem and the advantages/disadvantages of each of them.
Provide tools and arguments to promote the solution internally.
In order to focus our strategies on the Champion, it is important to delve deeper into the analysis of this buyer persona. This will allow us to create thought leadership content for each stage of the purchasing process, which will demonstrate that we are the best option to accompany them in their transformation process.
CTAs-Blog-Report2024
The evolution of AI in B2B marketing
The use of Artificial Intelligence has caused great excitement in society germany email list and also in marketing teams. The advancement and adoption of generative AI has grown enormously in the last year, with an estimated market penetration of between 20% and 50% (texts, images, videos, translations...).
Rapid adoption has sparked debate about the ethical and social implications of this technology, ranging from misinformation and fraud to social unrest and licensing issues. These concerns lead many marketers to approach this technology with caution, despite promising initial results. In addition, there are challenges related to training, consistency of results, and bias.
Still, all these initial barriers must be broken and AI must be correctly implemented in organizations , since Artificial Intelligence tools have many advantages to improve the efficiency of the marketing team, optimize processes and improve campaigns and boost sales. AI tools can be used to:
Use of generative AI in content creation (texts, images, videos, translations...).
Marketing campaign optimization (Hubspot, Salesforce, Semrush).
Improve analysis processes: buyer persona analysis, market research, competitor analysis, competitive intelligence.
Boosting productivity: AI note takers, Excel…
Boost sales with semi-automatic tools.
Related reading: Artificial Intelligence Tools for Marketing Strategies
From independent departments to RevOps
RevOps is an acronym for revenue operations. It is a function that studies all the processes and systems linked to the growth of a business in order to unify them, reduce friction between them and improve the performance of all three areas.
The RevOps method consists of integrating marketing, customer service and sales actions into a single strategy with the aim of aligning all three teams. In this way, both productivity and company growth are improved.
Department alignment has always been a pending issue for B2B companies :
Marketing and sales have always worked in silos.
The Marketing department is not always perceived as a key department for the company's growth.
Marketing and customer service metrics are often not aligned with company growth.
Often, companies do not have unified tools that collect user interactions and performance metrics.
Many times we do not have integrated systems (CRM, ERP, accounting...) to be able to attribute the contribution of the various strategies to the business.
Therefore, there is a need to have an area that unifies and leads the company's growth strategies . The area must analyze how to maximize investment at any given time, in which area to emphasize the effort, how to avoid friction and how to unify strategies and align efforts.
Dig deeper into your problem or opportunity and the consequences for your company.
Understand the trends, approaches and possible solutions to your problem to choose the one that best fits your organization.
Get to know the service providers that can help you solve the problem and the advantages/disadvantages of each of them.
Provide tools and arguments to promote the solution internally.
In order to focus our strategies on the Champion, it is important to delve deeper into the analysis of this buyer persona. This will allow us to create thought leadership content for each stage of the purchasing process, which will demonstrate that we are the best option to accompany them in their transformation process.
CTAs-Blog-Report2024
The evolution of AI in B2B marketing
The use of Artificial Intelligence has caused great excitement in society germany email list and also in marketing teams. The advancement and adoption of generative AI has grown enormously in the last year, with an estimated market penetration of between 20% and 50% (texts, images, videos, translations...).
Rapid adoption has sparked debate about the ethical and social implications of this technology, ranging from misinformation and fraud to social unrest and licensing issues. These concerns lead many marketers to approach this technology with caution, despite promising initial results. In addition, there are challenges related to training, consistency of results, and bias.
Still, all these initial barriers must be broken and AI must be correctly implemented in organizations , since Artificial Intelligence tools have many advantages to improve the efficiency of the marketing team, optimize processes and improve campaigns and boost sales. AI tools can be used to:
Use of generative AI in content creation (texts, images, videos, translations...).
Marketing campaign optimization (Hubspot, Salesforce, Semrush).
Improve analysis processes: buyer persona analysis, market research, competitor analysis, competitive intelligence.
Boosting productivity: AI note takers, Excel…
Boost sales with semi-automatic tools.
Related reading: Artificial Intelligence Tools for Marketing Strategies
From independent departments to RevOps
RevOps is an acronym for revenue operations. It is a function that studies all the processes and systems linked to the growth of a business in order to unify them, reduce friction between them and improve the performance of all three areas.
The RevOps method consists of integrating marketing, customer service and sales actions into a single strategy with the aim of aligning all three teams. In this way, both productivity and company growth are improved.
Department alignment has always been a pending issue for B2B companies :
Marketing and sales have always worked in silos.
The Marketing department is not always perceived as a key department for the company's growth.
Marketing and customer service metrics are often not aligned with company growth.
Often, companies do not have unified tools that collect user interactions and performance metrics.
Many times we do not have integrated systems (CRM, ERP, accounting...) to be able to attribute the contribution of the various strategies to the business.
Therefore, there is a need to have an area that unifies and leads the company's growth strategies . The area must analyze how to maximize investment at any given time, in which area to emphasize the effort, how to avoid friction and how to unify strategies and align efforts.