…Facebook, Twitter, and YouTube are all blocked in China, and they’re just a few of the many that don’t make it past the Great Firewall of China.
In fact, almost every major Western social media platform is inaccessible within China, and it has been this way for quite some time.
But, China has its own digital ecosystem.
In the place of the YouTubes and Facebooks, there is a range philippine cellphone number of other options. Some of these may be familiar to you, and some may not.
I have experience with these platforms as a user and a marketer. Therefore, in this post, I’m going to introduce the six key social media platforms in China: their main features and functions, their western counterparts (or nearest equivalent), and how they work.
Let’s dig in.
ith over 1.2 billion monthly active users, WeChat is the undisputed king of Chinese social media.
It began as a chat app, not too dissimilar to WhatsApp, but it evolved into something much bigger than just a communication tool.
Almost everyone in China has it, except for some of the older generation living in rural areas. However, if you’re in China, then WeChat will be your main form of communication with everyone.
Here are the key features:
Chat — The name should have given it away already. WeChat offers one-on-one and group chats, and there are no read receipts, which means the sender doesn’t know if the recipient has read the message (great if you want to politely ignore someone).
You can also send audio messages (voice notes) or make video and audio calls.
Official Account Posts — WeChat’s Official Accounts are brand or business accounts and post or publish information directly in the message feed or the subscriptions folder.