The five strategies of inbound marketing in education
Posted: Sat Jan 25, 2025 8:55 am
Attracting web traffic: This will be enhanced through an appropriate combination of content created for each buyer persona and the phase of the purchasing cycle in which they are and its SEO optimization: blogs, podcasts, videos, newsletters... Its distribution through the different available channels and a lot of creativity (How to get more students through the blog) .
Conversion: By entering the so-called funnel channel, website visitors move up a step in their relationship with the website, becoming leads and these leads becoming customers. A whole series of iceland email list actions must be developed to allow these unknown people who come to our website to leave us some information from which to start a relationship with them: CTA's, Landing Pages, Thank You Pages.
Marketing automation: Every person who comes to the website is different. They are at a different stage in the purchasing process, they have specific concerns, doubts and expectations that are different from others. We have to be able to address each of them in a natural and personalized way. We have to give the right message at the right time and through the right device.
Loyalty: You already have clients that you are interested in keeping happy, so you must take care of the information that may be useful to them and do special follow-up on the leads that are waiting for your news. This point will allow you to promote the prescription and improve the LTV (Life Time Value), improving the profitability of your company.
Synchronization: It does not really represent the end of a list, but rather the element that gives cohesion to the four previous references.
Conversion: By entering the so-called funnel channel, website visitors move up a step in their relationship with the website, becoming leads and these leads becoming customers. A whole series of iceland email list actions must be developed to allow these unknown people who come to our website to leave us some information from which to start a relationship with them: CTA's, Landing Pages, Thank You Pages.
Marketing automation: Every person who comes to the website is different. They are at a different stage in the purchasing process, they have specific concerns, doubts and expectations that are different from others. We have to be able to address each of them in a natural and personalized way. We have to give the right message at the right time and through the right device.
Loyalty: You already have clients that you are interested in keeping happy, so you must take care of the information that may be useful to them and do special follow-up on the leads that are waiting for your news. This point will allow you to promote the prescription and improve the LTV (Life Time Value), improving the profitability of your company.
Synchronization: It does not really represent the end of a list, but rather the element that gives cohesion to the four previous references.