6 Reasons to invest in Mobile Marketing
Posted: Sat Jan 25, 2025 8:33 am
Mobile Marketing is here to stay
The IAB (Interactive Advertising Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data supports that the penetration, time of use and variety of use of these devices is massive in all age groups. This is why Mobile Marketing must be present from today.
One of the predominant uses of mobile phones is for social reasons. This is why we have to give it importance and keep in mind that a large part of the interaction with our users will take place there.
Below, we will present 6 reasons why you should invest in Mobile Marketing:
1. Each user uses at least one mobile device
Smartphones have the peculiarity that they are usually personal and non-transferable. Therefore, it is the ideal setting for carrying out individualized and measurable conversions for each user. This is why it is vitally important to work on segmentation.
2. The main uses of mobile devices are leisure and socializing
The last thing a user wants when using their mobile is to receive offers and advertising. This is why we must focus on other strategies such as disseminating information, entertainment and gamification.
3. Mobile devices always accompany the user
They are tools for continuous consultation, which is why actions must colombia email list respond to the immediacy and proximity of the media. Another related aspect is geolocation, which is essential in today's digital marketing.
4. The importance of mobile apps
Although responsive websites are necessary, apps have more weight. These are native to the mobile environment, so they are a more direct and precise way of contacting users to obtain data.
5. Plan strategies that encompass different channels
We have already talked about the importance of multi-channel and transmedia strategies on other occasions on the blog. We are used to living in a multi-screen world in which we interact through various channels and devices. This can be used to create strategies focused on certain market segments or to trigger actions.
6. There is a whole generation of digital natives
Young people are already a generation born in the digital age. They relate their daily lives closely to the Internet. This market niche should not be overlooked, and the most effective way to reach it is through digital media.
The IAB (Interactive Advertising Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data supports that the penetration, time of use and variety of use of these devices is massive in all age groups. This is why Mobile Marketing must be present from today.
One of the predominant uses of mobile phones is for social reasons. This is why we have to give it importance and keep in mind that a large part of the interaction with our users will take place there.
Below, we will present 6 reasons why you should invest in Mobile Marketing:
1. Each user uses at least one mobile device
Smartphones have the peculiarity that they are usually personal and non-transferable. Therefore, it is the ideal setting for carrying out individualized and measurable conversions for each user. This is why it is vitally important to work on segmentation.
2. The main uses of mobile devices are leisure and socializing
The last thing a user wants when using their mobile is to receive offers and advertising. This is why we must focus on other strategies such as disseminating information, entertainment and gamification.
3. Mobile devices always accompany the user
They are tools for continuous consultation, which is why actions must colombia email list respond to the immediacy and proximity of the media. Another related aspect is geolocation, which is essential in today's digital marketing.
4. The importance of mobile apps
Although responsive websites are necessary, apps have more weight. These are native to the mobile environment, so they are a more direct and precise way of contacting users to obtain data.
5. Plan strategies that encompass different channels
We have already talked about the importance of multi-channel and transmedia strategies on other occasions on the blog. We are used to living in a multi-screen world in which we interact through various channels and devices. This can be used to create strategies focused on certain market segments or to trigger actions.
6. There is a whole generation of digital natives
Young people are already a generation born in the digital age. They relate their daily lives closely to the Internet. This market niche should not be overlooked, and the most effective way to reach it is through digital media.