Growth Hacking for SaaS companies
Posted: Sat Jan 25, 2025 6:24 am
The SaaS (Software as a Service) industry has grown in number of competitors at an extraordinary rate: there are more than 34,000 different software solutions in 745 industries . And the number of new companies appearing in the market continues to increase every year. In fact, according to Gartner , SaaS revenue is expected to grow more than 17.8% in 2019, more than any other segment in the cloud market.
Many of us are familiar with the SaaS giants Salesforce, Adobe, and WordPress, but most of the players in this industry are small and medium-sized organizations , many of which do not have the france email list brand recognition necessary to survive in a saturated market. In addition, the SaaS marketing model presents major differences with the marketing developed in other sectors , which requires greater specialization of its professionals.
This makes attracting and acquiring new customers increasingly difficult and expensive. A recent study revealed that every €0.91 of revenue a SaaS company is spending €1.07, meaning that SaaS companies, on average, are losing money every time they generate new revenue . Doesn’t sound sustainable, does it?
So what can SaaS companies do to not only stand out in a crowded market, but also find a cost-effective way to acquire new customers?
Many of us are familiar with the SaaS giants Salesforce, Adobe, and WordPress, but most of the players in this industry are small and medium-sized organizations , many of which do not have the france email list brand recognition necessary to survive in a saturated market. In addition, the SaaS marketing model presents major differences with the marketing developed in other sectors , which requires greater specialization of its professionals.
This makes attracting and acquiring new customers increasingly difficult and expensive. A recent study revealed that every €0.91 of revenue a SaaS company is spending €1.07, meaning that SaaS companies, on average, are losing money every time they generate new revenue . Doesn’t sound sustainable, does it?
So what can SaaS companies do to not only stand out in a crowded market, but also find a cost-effective way to acquire new customers?