Break Your Sales Process Down Into Multiple Stages
Posted: Sat Jan 25, 2025 6:11 am
Now that you have more clarity over your sales process and your ideal prospects, it’s time to break that down into multiple stages for your pipeline. Each stage will have its own sales activities, end objectives, and KPIs for tracking.
We already went over the most important stages to have in your sales pipeline in the section above — which include prospecting, lead qualification, negotiation, and closing. The stages you’ll come up with now are in relation to the sales activities your sales reps must accomplish every day.
For example, when a new prospect enters your sales funnel, they need to be researched and targeted with TOFU (top-of-the-funnel) content that raises their awareness. So it wouldn’t make sense for your sales team to send them a proposal while they barely know what solutions you’re offering.
4. Develop the Right KPIs for Tracking
You’ve already set sales goals and broken down your overall process into various stages. So all you have to do now is choose the right KPIs for each stage so you can monitor your SDRs efforts and track sales performance more accurately.
Key performance indicators (KPIs) are any sales metrics that can help you evaluate the efficiency of your sales strategy at different stages of the pipeline. To give you an example, the “number of leads generated” is a useful measure if you want to assess how well your sales team is doing at the “lead generation” stage.
For each stage in your sales pipeline, you need to set a few KPIs to use when monitoring performance. Of course, not all KPIs are useful for tracking and a lot of them might actually have the opposite effect on your sales growth.
That’s why you must only stick to KPIs that align with your company objectives and that are also easier to track and improve.
sales forecasting
5. Optimize Your Pipeline Continuously
The first sales pipeline you build will be far from perfect in terms bahrain email list of results and efficiency. But the good news is, you can always improve on what you already have to enhance your sales results.
By this step, you’ve already set the building blocks of your pipeline, organized all the stages in your funnel, and specified the duties that your sales reps must perform. So now, it’s time to optimize your pipeline consistently to keep so you can increase conversions and close more deals.
Some of the enhancements you can make are related to your lead generation strategy, lead scoring and qualification, or simply adjusting the stages in your sales cycle.
Sales Pipeline: Customers Also Ask
What Is a Sales Pipeline Vs a Sales Funnel?
Although the two terms are used interchangeably in many contexts, “sales pipeline” and “sales funnel” don’t mean the same thing.
A sales pipeline details the responsibilities of the sales team throughout the buyer’s journey. In simpler terms, it’s a visual representation that describes the duties that salespeople must perform at each stage to convert leads into customers.
We already went over the most important stages to have in your sales pipeline in the section above — which include prospecting, lead qualification, negotiation, and closing. The stages you’ll come up with now are in relation to the sales activities your sales reps must accomplish every day.
For example, when a new prospect enters your sales funnel, they need to be researched and targeted with TOFU (top-of-the-funnel) content that raises their awareness. So it wouldn’t make sense for your sales team to send them a proposal while they barely know what solutions you’re offering.
4. Develop the Right KPIs for Tracking
You’ve already set sales goals and broken down your overall process into various stages. So all you have to do now is choose the right KPIs for each stage so you can monitor your SDRs efforts and track sales performance more accurately.
Key performance indicators (KPIs) are any sales metrics that can help you evaluate the efficiency of your sales strategy at different stages of the pipeline. To give you an example, the “number of leads generated” is a useful measure if you want to assess how well your sales team is doing at the “lead generation” stage.
For each stage in your sales pipeline, you need to set a few KPIs to use when monitoring performance. Of course, not all KPIs are useful for tracking and a lot of them might actually have the opposite effect on your sales growth.
That’s why you must only stick to KPIs that align with your company objectives and that are also easier to track and improve.
sales forecasting
5. Optimize Your Pipeline Continuously
The first sales pipeline you build will be far from perfect in terms bahrain email list of results and efficiency. But the good news is, you can always improve on what you already have to enhance your sales results.
By this step, you’ve already set the building blocks of your pipeline, organized all the stages in your funnel, and specified the duties that your sales reps must perform. So now, it’s time to optimize your pipeline consistently to keep so you can increase conversions and close more deals.
Some of the enhancements you can make are related to your lead generation strategy, lead scoring and qualification, or simply adjusting the stages in your sales cycle.
Sales Pipeline: Customers Also Ask
What Is a Sales Pipeline Vs a Sales Funnel?
Although the two terms are used interchangeably in many contexts, “sales pipeline” and “sales funnel” don’t mean the same thing.
A sales pipeline details the responsibilities of the sales team throughout the buyer’s journey. In simpler terms, it’s a visual representation that describes the duties that salespeople must perform at each stage to convert leads into customers.