Social Selling: Social networks to find, interact and sell

[samiaseo222]

Social Selling is about using social media to find potential customers, generate engagement , and move prospects through the different phases of the sales process .



This practice, which is gaining more and more relevance in dubai email list B2B companies , differs from other social media marketing formulas that only seek to generate awareness about the brand. Instead, it seeks to generate sales opportunities based on a valuable connection with users.



Social Selling is an extremely useful tool for B2B companies that want to increase their sales opportunities. In this article we shareall its key points and best practices.



Why is Social Selling important for the sales team?
In a competitive environment like the one surrounding B2B companies, Social Selling has become an essential tool for generating leads . This is because social networks allow you to interact with prospects at an exact pain point and at the right time .



In turn, this allows the sales representative to improve the effectiveness of their actions and reduce the time needed to convert a lead into a customer .



Specifically, Social Selling is essential for the B2B sales team for three reasons :



It is a proven lead generator : Social Selling allows you to create valuable relationships and generate trust, two essential aspects in the long sales process that the B2B sales team faces .
It is effective for achieving high-value accounts : This is a perfect strategy for working on Account Based Marketing , focused on the acquisition of large accounts.
It allows you to leverage the experience of the sales team and the reach of corporate social networks: Once the problems affecting the audience are understood, Social Selling has the potential to achieve exponential reach and virality that attracts a high number of potential customers.