Protecting Customer Data in GDPR Compliant Marketing: Best Practices
Posted: Thu Jan 23, 2025 10:23 am
The General Data Protection Regulation (GDPR) law came into effect a few years ago, and as time passed, a question arose for many industries: How did GDPR affect marketing? The answer is that GDPR has significantly impacted marketing approaches. Organizations of all sizes and across almost all industries working with the EU and the UK must comply with this regulation to avoid legal problems. GDPR is therefore regional in design but global in reality.
In this article, we explain what GDPR means for marketers and offer marketing best practices that an organization can implement to more effectively protect customer information under GDPR. These practices can help reduce your chances of legal issues, reputational damage, and serious fines.
gdpr
What is GDPR for marketers?
The GDPR was introduced by the European lebanon whatsapp resource Commission and came into force in 2018 with the aim of improving data protection for EU residents. In this area, the GDPR defines ways and means to protect user data from theft, misuse and sale by appropriate entities. The GDPR defines two entities with different responsibilities under the law: data controllers (organizations that hold and store sensitive data) and data processors (organizations that process data on behalf of the controllers ).
The core principles of the GDPR, which shape the main focus of the entire law, are:
Compliance with law, transparency and justice
Purpose limitation
Data minimization
Truth
In this article, we explain what GDPR means for marketers and offer marketing best practices that an organization can implement to more effectively protect customer information under GDPR. These practices can help reduce your chances of legal issues, reputational damage, and serious fines.
gdpr
What is GDPR for marketers?
The GDPR was introduced by the European lebanon whatsapp resource Commission and came into force in 2018 with the aim of improving data protection for EU residents. In this area, the GDPR defines ways and means to protect user data from theft, misuse and sale by appropriate entities. The GDPR defines two entities with different responsibilities under the law: data controllers (organizations that hold and store sensitive data) and data processors (organizations that process data on behalf of the controllers ).
The core principles of the GDPR, which shape the main focus of the entire law, are:
Compliance with law, transparency and justice
Purpose limitation
Data minimization
Truth