The top 7 AI + social marketing use cases for 2025
Posted: Thu Jan 23, 2025 9:06 am
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Given these encouraging results, more companies plan to leverage AI in 2024 and beyond to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases cyprus b2b leads in marketing for social media managers as they prepare for the coming year.
An image showcasing the areas marketers have already seen AI’s positive impact on and the prominent AI use cases marketers anticipate using in 2024. The top 3 are analyzing social media data, content creation and social advertising.
1. Analyzing social media data
Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.
Competitor monitoring is another AI use case in marketing, important for 92% of business leaders in 2024 per the report, to improve brand positioning.
AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data. For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance.
The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.
Given these encouraging results, more companies plan to leverage AI in 2024 and beyond to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases cyprus b2b leads in marketing for social media managers as they prepare for the coming year.
An image showcasing the areas marketers have already seen AI’s positive impact on and the prominent AI use cases marketers anticipate using in 2024. The top 3 are analyzing social media data, content creation and social advertising.
1. Analyzing social media data
Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.
Competitor monitoring is another AI use case in marketing, important for 92% of business leaders in 2024 per the report, to improve brand positioning.
AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data. For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance.
The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.