MarTech Stack 5-step planning for marketing technology stack
Posted: Thu Jan 23, 2025 8:20 am
Marketing technology required for OMO model
OMO is the abbreviation of Online Merge Offline. The OMO model emphasizes the integration of online and offline, requiring enterprises to provide a consistent experience based on customer data across all channels . For brands that want to implement OMO, tools such as CRM and Social CRM have become crucial. They can fully integrate digital marketing tools to connect various marketing activities and allow customers to feel the consistency of the brand.
“The tools themselves don’t make you successful, it’s how you use them” - Kerri Harrington, Marketing Operations Analyst at HubSpot
Before starting MarTech strategic planning, it is important to emphasize that the success of MarTech does not just rely on technology, but more importantly, how to actually use technology to achieve marketing goals. Scott said that MarTech is 80% about practice and 20% is technology . This shows employment phone number data that technology is only a means, not an end. So, when selecting and using MarTech tools, make sure your team can grasp the features and benefits of the technology and combine it with your marketing strategy and processes for maximum effect.
Building a MarTech Stack There is no standard way to build a MarTech stack because every company is unique. But don’t worry, we’ll guide you step-by-step to find the best MarTech strategy for your team:
OMO is the abbreviation of Online Merge Offline. The OMO model emphasizes the integration of online and offline, requiring enterprises to provide a consistent experience based on customer data across all channels . For brands that want to implement OMO, tools such as CRM and Social CRM have become crucial. They can fully integrate digital marketing tools to connect various marketing activities and allow customers to feel the consistency of the brand.
“The tools themselves don’t make you successful, it’s how you use them” - Kerri Harrington, Marketing Operations Analyst at HubSpot
Before starting MarTech strategic planning, it is important to emphasize that the success of MarTech does not just rely on technology, but more importantly, how to actually use technology to achieve marketing goals. Scott said that MarTech is 80% about practice and 20% is technology . This shows employment phone number data that technology is only a means, not an end. So, when selecting and using MarTech tools, make sure your team can grasp the features and benefits of the technology and combine it with your marketing strategy and processes for maximum effect.
Building a MarTech Stack There is no standard way to build a MarTech stack because every company is unique. But don’t worry, we’ll guide you step-by-step to find the best MarTech strategy for your team: